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RU Marketing Department Analysis. Prepared & Presented by: Steven Laufer Kristin Bartz Brandon Robinson Jared Stern. Agenda. Mission Statement Strategic Goals SWOT Analysis Strengths Weaknesses Opportunities Threats Analysis of Quantitative Data - PowerPoint PPT Presentation
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Prepared & Presented by:
Steven LauferKristin Bartz
Brandon Robinson Jared Stern
Mission StatementStrategic GoalsSWOT Analysis
StrengthsWeaknessesOpportunitiesThreats
Analysis of Quantitative DataStrategic Goal Analysis & RecommendationSuggested Course of ActionMckinsey 7 S Model
“The mission of the department of marketing is to provide a quality, career-enhancing marketing education for students, within a learning environment characterized by responsible, knowledgeable, and skillful students and faculty”.
To Develop a recruiting plan designed to increase the number of Marketing majors and the number of students taking Marketing Courses
AACSB – Association to Advance Collegiate Schools of Business
89.7% Satisfaction with Faculty86.8% Overall Satisfaction with Program2 of top COBE courses Alumni listed as preparing
your for your future career
Misconception as to the definition of Marketing
Lack of real world practical applicationsMarketing program support services
96.4% of Alumni would recommend Marketing Program
Spotlight capabilities to double major Salary outlook historically is higher for
Marketing as compared to Management.
Increasing total credit hours
High overall satisfaction ratings
Continuous improvements in teaching techniques
Excellence in student career preparation
Target Undecided and Pre-BusinessCurrent lack of targeting Average 50% are undecidedPre-Business 30% of share of COBEChange current misconceptions
Achieve this by:Changing marketing misperceptions
More active recruiting Headhunters - actively target prospective students
(promo material, everyone loves a t-shirt)
Send informative e-mails to target students
RU marketing representatives recruiting in high schools.
Might increase brand loyaltyHelp correct the perception of marketingAdvertise AACSB