PR V Marketing

Public Relations V.MarketingWHAT’S THE DIFFERENCE?

What have you heard about PR?

What is Public Relations?

PR is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. – PRSA.org

In short it is the relationship an organization builds between it’s various publics, i.e. Stakeholders, target audience etc.

PR V. Marketing

Focus Marketing: Specific Products and

Services

Public Relations: Relationships between the brand and the company

https://twitter.com/jimmyjohns/with_replies

PR V. Marketing

Function Marketing: Directly contributes to the

bottom line of the organization.

Public Relations: Indirectly supports an organization’s goals and objectives.

PR V. Marketing

Target Marketing: The customer via direct

advertising

Public Relations: Affected publics, such as customers, the media, employees, suppliers, the community, investors, etc.

https://www.youtube.com/watch?v=c-lqo8bkMc0

PR V. Marketing

Paid media: https://

www.youtube.com/watch?v=Bpb2Aug3mgc

Earned media: http://

abcnews.go.com/GMA/video/returned-christmas-gifts-life-35989517

Questions?

Don’t be shy!

Contact me

Email: cvswan@ilstu.edu