Pardot Marketing Automation

PardotNatalija Pavic | Pardot Specialist | npavic@salesforce.com | (647) 640 2403Marketing Automation

Agenda

Vision Demo ROI

The Marketing Playbook is Being Rewritten

Marketing Sales

Today, Buyers Forge Their Own Paths

Marketing

Sales

Marketing

Sales

DemoTime

Drive Revenue at Lower Cost per OpportunityPardot customers benefit across sales and marketing

+37%

in campaign effectiveness

+48% in marketing productivity

+34%

in sales revenue

Source: Salesforce Pardot Customer Relationship Survey conducted February 2015 – March 2015 on 460+ customers randomly selected

+32%

in qualified leads

The Sales Funnel

4,000 Annual Website Visits

10,000 Passive Contacts

10 Closed Deals

1% Website Conversion Increase240 More in Sales Cycles60% will buy in 2 years from 400 aka 1% of 4,000

1% Lead Nurture Conversion Increase60 More in Sales Cycles(10,00x60%x1%)

With 10% Conversion Rates10 More Closed Deals10% of (60+240)=300

$450,000 in Revenue30xAvg Deal Size

1%

1%

*80% of people who research but don’t buy will buy in the next 2 years *78% of people buy from the vendor that responds first.

3 Pillars of Success: The Pardot Promise

We’re Salesforce Ease of Use We drive Customer Success

Customers for Life 99% employee retention CSAT score: 9.4/10

Customer Training

Pardot Implementation

Ongoing Advocacy

Best-in-Class Support

Net Benefit

Costs (USD)Pardot Standard $12,000

Total Cost $12,000

ResultsRevenue Gains $450,000

Net Gains $433,200

ROI 1532%