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PardotNatalija Pavic | Pardot Specialist | [email protected] | (647) 640 2403Marketing Automation
Agenda
Vision Demo ROI
The Marketing Playbook is Being Rewritten
Marketing Sales
Today, Buyers Forge Their Own Paths
Marketing
Sales
Marketing
Sales
DemoTime
Drive Revenue at Lower Cost per OpportunityPardot customers benefit across sales and marketing
+37%
in campaign effectiveness
+48% in marketing productivity
+34%
in sales revenue
Source: Salesforce Pardot Customer Relationship Survey conducted February 2015 – March 2015 on 460+ customers randomly selected
+32%
in qualified leads
The Sales Funnel
4,000 Annual Website Visits
10,000 Passive Contacts
10 Closed Deals
1% Website Conversion Increase240 More in Sales Cycles60% will buy in 2 years from 400 aka 1% of 4,000
1% Lead Nurture Conversion Increase60 More in Sales Cycles(10,00x60%x1%)
With 10% Conversion Rates10 More Closed Deals10% of (60+240)=300
$450,000 in Revenue30xAvg Deal Size
1%
1%
*80% of people who research but don’t buy will buy in the next 2 years *78% of people buy from the vendor that responds first.
3 Pillars of Success: The Pardot Promise
We’re Salesforce Ease of Use We drive Customer Success
Customers for Life 99% employee retention CSAT score: 9.4/10
Customer Training
Pardot Implementation
Ongoing Advocacy
Best-in-Class Support
Net Benefit
Costs (USD)Pardot Standard $12,000
Total Cost $12,000
ResultsRevenue Gains $450,000
Net Gains $433,200
ROI 1532%
