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Building a Marketing Function
with PardotOur 17 Month Journey to Success
Amanda Anderson
Marketing ManagerEpicom Corporation
From Zero to…
What’s missing?
What’s missing?
Know Your Audience
Content is King
Blog… why have just one.
Videos
Videos
The Under Appreciated Newsletter
Public Relations
• Pitching Stories and repurposing content
Events & Webcasts
Integrate Pardot with our Website
Products
Nurture Program
Inform Sales of Process
• DEMO to Sales Team
• Meaning of Notifications
• Define Nurture Program (when to set to nurture status)
• Campaigns• Custom Redirects
Round Robin in Pardot
Web Form
Outside
Sources
Results
Results
Results
Results
Results
Results
Think Big, Do Great
Amanda AndersonMarketing ManagerEpicom Corporation
(512) 782-0007www.epicom.com