Lean UX Design: #7 Minimum Viable Product

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Andrius Butkus2013

Lean UX Design#7 Minimum Viable Product

vision reality$

as a user i want something, so that value

what’s the smallest thing you can do?

Minimum Viable Product

iteratestart small learn

👶 💡 🔁

1. Can you make it simpler?2. What is the assumption(s) you are out to prove?3. How quickly can you get it out?

basic value proposition

Minimum Viable Product

1. Make a list of the core functionalities your product will have2. Map that to your list of assumptions.3. As you prove each assumption, you can add another layer.

gets the job done

Minimum Viable Product

1. What core functionality does your MVP have?2. What numeric criteria determine success or failure?3. What will you learn from the performance of this MVP?

data gathering,value proposition delivering,

assumption proving machine.

Minimum Viable Product

At Startup Lessons Learned 2010, Drew summed up his experience with this single slide:

Minimum Viable Product

biggest risk: making something no one wantsnot launching = painful, but not learning = fatal

put something in users hands (doesnt have to be code) and get real feedback ASAPknow where your target audience hangs out & speak to them in an authentic way

Unlike a prototype or concept test, an MVP is designed not just to answer product design or technical questions.

Its goal is to test fundamental business hypotheses.

examples

“It drove hundreds of thousands of people to the website. Our beta waiting list went from 5,000 people to 75,000 people literally overnight. It totally blew us away.”

http://answers.oreilly.com/topic/1372-marketing-lessons-from-dropbox-a-qa-with-ceo-drew-houston/

explainer videolanding pagewizard of Oz

conciergeraise funds

explainer videolanding pagewizard of Oz

conciergeraise funds

explainer videolanding pagewizard of Oz

conciergeraise funds

explainer videolanding pagewizard of Oz

conciergeraise funds

explainer videolanding pagewizard of Ozconciergeraise funds

explainer videolanding pagewizard of Oz

conciergeraise funds

for more technical tipscheck it out

http://techcrunch.com/2012/07/13/how-to-create-a-minimum-viable-product/

success stories✓

Ash Maurya’s book started out as a series of PDFs emailed to

his loyal readers and turned into a best selling book.

“All we did was we took a WordPress Blog and we skimmed it to say Groupon and then every day we would do a new post with the points embedded. It was totally ghetto. We would sell t-shirts on the first version of Groupon. We’d say in the write up, ‘This t-shirt will come in the color red, size large. If you want a different color or size, email that to us.’ We didn’t have a form to add that stuff. We were just, it was so cobbled together. It was enough to prove the concept and show that it was something that people really liked. The actual coupon generation that we were doing was all FileMaker. We would run a script that would email the coupon PDF to people. It got to the point where we’d sell 500 sushi coupons in a day and we’d send 500 PDFs to people with Apple Mail at the same time. Really the first, until July of the first year was just a scrambling to grab the tiger by the tail. It was trying to catch up and reasonable piece together a product.”

Andrew Mason

starting as aMinimum Viable Product

growing into aMost Valuable Product

http://blog.bufferapp.com/idea-to-paying-customers-in-7-weeks-how-we-did-it

starting as aMinimum Viable Product

growing into aMost Valuable Product

starting as aMinimum Viable Product

growing into aMost Valuable Product

starting as aMinimum Viable Product

growing into aMost Valuable Product

👤your turn

design your MVPfor the app you’re working on now

1. Make a list of the core functionalities your product will have2. Map that to your list of assumptions.3. As you prove each assumption, you can add another layer.

1. What core functionality does your MVP have?2. What numeric criteria determine success or failure?3. What will you learn from the performance of this MVP?

M

V

1. explainer video2. landing page3. wizard of Oz4. concierge5. raise funds

♥[ thanks ]

www.andriusbutkus.com