Inbound Marketing for Nonprofits...Develop Targeted Offer to Generate New Email Contacts Share Offer...

Inbound Marketing for Nonprofits

•  Slides  will  be  sent  a-er  today’s  session  –  Recordings  will  be  sent  a-er  2nd  session  

•  If  you  have  ques=ons,  please  put  them  in  the  Ques=on’s  pane  on  the  gotomee=ng  control  panel  

•  Any  ques=ons  a-er  the  webinar  can  be  sent  to  me,  tcorrado@hubspot.com  

How  this  webinar  works  

• Welcome  &  Introduc=on  

• What  is  Inbound  Marke=ng?  

•  How  to  Generate  Leads  from  your  Nonprofit’s  Website  

•  Next  Steps  

Today’s  Agenda  

Complete  Fundraising  Survey  to  Qualify  for  Free  Consulta=on!  

Take the campaign survey:

http://bit.ly/13HrY5k

What is Inbound Marketing?

  Inbound

marketing is a fundamental  shi-    in how we relate

to potential constituents

START  ATTRACTING  supporters through relevant, useful, easy-to-

find content when they want it.

8

STOP  FORCING  leads through your solicitation process.

Get  Found  

The Inbound Marketing Funnel

$

11

Get  Found  

Convert  

The Inbound Marketing Funnel

$ $ 12

Get  Found  

Convert  

Analyze  

The Inbound Marketing Funnel

Questions so far?

How to Generate Leads Using Inbound Marketing

Traffic, Leads & Constituents with Inbound Marketing Campaigns

Offer  

LP  +  CTA  

Email  

Blog  

Social    

Analyze  

Develop Targeted Offer to Generate Leads

Share Offer On Your Website

Market Offer to Existing Contacts

Attract Leads Through Blogging

Use Social Media To Promote

Measure Every Element with Analytics

Offer  

LP  +  CTA  

Email  

Blog  

Social    

Analyze  

Offer

LP + CTA

Email

Blog

Social

Analyze

Link to Offer

Create  an  Offer  Offer  

Offer > LP > CTA > Email > Blog > SM > Analyze

Link to Offer

How  do  I  create  an  offer?  

Offer > LP > CTA > Email > Blog > SM > Analyze

Offer  Free Offer

Create  a  Conversion  Path    CTA   LP  

Link to CTA Link to LP Offer > LP > CTA > Email > Blog > SM > Analyze

Promote  Your  Offer  Through  Email  Email  

Link to Email Offer > LP > CTA > Email > Blog > SM > Analyze

Promote  Your  Offer  Through  Blogging  Blog  

Link to Blog Article Offer > LP > CTA > Email > Blog > SM > Analyze

Promote  Your  Offer    Through  Social  Media  

Social  

Offer > LP > CTA > Email > Blog > SM > Analyze

Analyze  Results  Analyze  

Offer > LP > CTA > Email > Blog > SM > Analyze

Develop Targeted Offer to Generate New Email Contacts

Share Offer On Your Website

Market Offer to Existing Contacts

Attract Leads Through Blogging

Use Social Media To Promote

Measure Every Element with Analytics

Offer  

LP  +  CTA  

Email  

Blog  

Social    

Analyze  

Offer

LP + CTA

Email

Blog

Social

Analyze

Questions?

Thank you for joining me!

REMINDER: Part 2 is Tuesday, January 22nd at 1pm EST. Use the same link you used to login today.