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How to spot trends Dan Calladine Aegis Media. People are social – they like to do what other people are doing. Spot Trends in Data. US Broadband Penetration. & See the impact this has on other things. US Broadband Penetration Vs. Album Sales. One current UK Trend. - PowerPoint PPT Presentation
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How to spot trends
Dan CalladineAegis Media
/ People are social – they like to do what other people are doing
Spot Trends in Data
/ US Broadband Penetration
& See the impact this has on other things
/ US Broadband Penetration Vs. Album Sales
One current UK Trend
/ Smartphone Penetration in the UK
What is this likely to lead to?
/ Look abroad/ Look at youth/ Look at luxury/ Look at the past
Look abroad
/ QR codes in Asia
Look abroad
/ & in the UK
Look abroad
/ NFC Payments & Vending in Asia & the US
Look abroad
/ NFC is now in the UK
Look at youth
/ Nike’s Destroyer Burrito – location-based surprise
Look at youth
/ & for a broader audience
Look at luxury
/ Jimmy Choo’s Treasure Hunt
Look at luxury
/ The treasure hunt mechanic is now used by lots of brands
Look at the past
/ Let’s Buy It was before it’s time
Look at the past
/ Now the time is right
Look at what’s expensive
Look at what’s expensive
/ Can technology make it cheaper?
What could be possible
/ When…/ Everyone has a smartphone/ Everyone has access to online video/ Everyone uses social media/ Everyone is easily contactable/ Technology has never been cheaper
/ But education, food, transport & accommodation have never been more expensive
Where to look
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