How to spot trends

Dan CalladineAegis Media

/ People are social – they like to do what other people are doing

Spot Trends in Data

/ US Broadband Penetration

& See the impact this has on other things

/ US Broadband Penetration Vs. Album Sales

One current UK Trend

/ Smartphone Penetration in the UK

What is this likely to lead to?

/ Look abroad/ Look at youth/ Look at luxury/ Look at the past

Look abroad

/ QR codes in Asia

Look abroad

/ & in the UK

Look abroad

/ NFC Payments & Vending in Asia & the US

Look abroad

/ NFC is now in the UK

Look at youth

/ Nike’s Destroyer Burrito – location-based surprise

Look at youth

/ & for a broader audience

Look at luxury

/ Jimmy Choo’s Treasure Hunt

Look at luxury

/ The treasure hunt mechanic is now used by lots of brands

Look at the past

/ Let’s Buy It was before it’s time

Look at the past

/ Now the time is right

Look at what’s expensive

Look at what’s expensive

/ Can technology make it cheaper?

What could be possible

/ When…/ Everyone has a smartphone/ Everyone has access to online video/ Everyone uses social media/ Everyone is easily contactable/ Technology has never been cheaper

/ But education, food, transport & accommodation have never been more expensive

Where to look

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