Egocentric Design - Mobile UX Meetup

It’s all about me

Egocentric Design

Scoping OverviewMarch & April, 2013

Me, me, me

About me

Managing your home network

User’s point of view

User’s point of view

X

To sum up

Overview of big picture: Boring, useless, not my problem

Actionable info for me: Brilliant

Example 1: VideoAmazon Video Hulu+ Netflix

Example 2: Real EstateTrulia Zillow Redfin

Example 3: FinanceMint BillguardSpent

Example 4: Random DashboardsStats Cycling Analytics

What’s the problem?• What question are these screens answering for me?

• What am I going to do with that info?

• Interesting but useless trap

Cycling

What is interesting? Me!

•Actionable things for me!•My change over time•My problems and solutions•Me vs. others

Interesting but useless

Scoping OverviewMarch & April, 2013

Steps to avoid the trap

1. Who is the me?

2. What do they want to do next?

3. Why aren’t they doing it?

4. What info do they need?

To recap

• Who is the me? • What do they want to do next?• Why aren’t they doing it?• What info do they need?

Let’s try it again: Personal Finance

• Who is the me? • What do they want to do next?• Why aren’t they doing it?• What info do they need?

Mint

80/20

More advice

Scoping OverviewMarch & April, 2013

3 final tips

SpecificityBroad Specific

Tactical informationStrategic Tactical

It’s about right now Historic Today Comparison

How do you do it?

Scoping OverviewMarch & April, 2013

Go talk to people

Get out of your building

Let’s do it now

Scoping OverviewMarch & April, 2013

Wallets

Lemon Wallet

Scoping OverviewMarch & April, 2013

What to listen for

• Who is the me? • What do they want to do next?• Why aren’t they doing it now?• What info do they need?