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It’s all about me Egocentric Design Scoping Overview March & April, 2013

Egocentric Design - Mobile UX Meetup

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Page 1: Egocentric Design - Mobile UX Meetup

It’s all about me

Egocentric Design

Scoping OverviewMarch & April, 2013

Page 2: Egocentric Design - Mobile UX Meetup
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Me, me, me

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About me

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Managing your home network

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User’s point of view

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User’s point of view

X

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To sum up

Overview of big picture: Boring, useless, not my problem

Actionable info for me: Brilliant

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Example 1: VideoAmazon Video Hulu+ Netflix

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Example 2: Real EstateTrulia Zillow Redfin

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Example 3: FinanceMint BillguardSpent

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Example 4: Random DashboardsStats Cycling Analytics

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What’s the problem?• What question are these screens answering for me?

• What am I going to do with that info?

• Interesting but useless trap

Cycling

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What is interesting? Me!

•Actionable things for me!•My change over time•My problems and solutions•Me vs. others

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Interesting but useless

Scoping OverviewMarch & April, 2013

Steps to avoid the trap

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1. Who is the me?

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2. What do they want to do next?

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3. Why aren’t they doing it?

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4. What info do they need?

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To recap

• Who is the me? • What do they want to do next?• Why aren’t they doing it?• What info do they need?

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Let’s try it again: Personal Finance

• Who is the me? • What do they want to do next?• Why aren’t they doing it?• What info do they need?

Mint

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80/20

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More advice

Scoping OverviewMarch & April, 2013

3 final tips

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SpecificityBroad Specific

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Tactical informationStrategic Tactical

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It’s about right now Historic Today Comparison

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How do you do it?

Scoping OverviewMarch & April, 2013

Go talk to people

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Get out of your building

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Let’s do it now

Scoping OverviewMarch & April, 2013

Wallets

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Lemon Wallet

Scoping OverviewMarch & April, 2013

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What to listen for

• Who is the me? • What do they want to do next?• Why aren’t they doing it now?• What info do they need?