26
UX DESIGN - MAGIC BUTTON FOR FINANCE

UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

Embed Size (px)

Citation preview

Page 1: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

UX DESIGN -

MAGIC BUTTON FOR FINANCE

Page 2: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)
Page 3: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)
Page 4: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

Triune brain

80% Behaviour: 20%

Paul MacLean, 1960

LIZARD BRAIN MAMMAL BRAIN NEOCORTEXFight or flight Emotions, habits Abstractions, Finances

Page 5: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

Low understanding of consumers

81% 37%SERVICES BELIEVE CONSUMERS FEEL

Econsultancy, 2015

Page 6: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

Only a few bank products used

20% 70%1 PRODUCT 2-4 PRODUCTS

Ernst & Young, Europe, 2014

Page 7: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

Bad experience causes switching

Ernst & Young, Europe, 2014Econsultancy, 2015

30% 73%

50%

said previous company failed them

Product

Experience

Pricing

Other

More than one bank

Opened or closed accounts in the last year51+20+20+9+A51%

9%

20%

20%

Page 8: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

Low consumers trust

BANKS TECH FIRMS

Statista, 2015

44% 40%

44+56+M 40+60+M37% 36%

37+63+M 36+64+M

73% 71%

73+27+M 71+29+M64% 57%

64+36+M 57+43+M

Page 9: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

Britain`s Cashless VS Cash

telegraph.co.uk, 2015

30b

25b

20b

15b

10b

2005 2010 2015 2020

Cash Non-cash

Page 10: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

Fintech on the rise

KMPG, CB Insights, 2015

$2.4B $2.8B$3.9B

$12.2B

$19.1B

2011 2012

2013

2014

2015

Page 11: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

Low score of banking apps

Expense managers

Personal finance

Taxes

Payments

Banks

79

73

70

61

45

Page 12: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

WHAT TO DO?

Page 13: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

Try out “customer shoes”

Page 14: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

Learn “customer language”

Copy

Taxonomy

Architecture

Scenarious

Interactions

Design

Colors

Graphic

Typography

Forms

Page 15: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

Deliver experience

MAGIC BUTTON

Page 16: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

HOW?

Page 17: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

Customer research

Find pain points

Prioritize tasks

Paint personas

Discover best practices

Uncoverpassions

Page 18: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

User Journey Mapping

Page 19: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

Architect interface

Set Information Architecture

Build Wireframes

Deliver UI Design

Page 20: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

RESULT?

Page 21: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

Smart budgeting

Page 22: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

P2P Payments

Page 23: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

Marketplace

Page 24: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

Testing

Page 25: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

Main takeaways

Innovation from UXDA:

1. Step in “customers shoes”

2. Learn “human language”

3. Deliver “magic button”

MAGIC BUTTON

Page 26: UX DESIGN - MAGIC BUTTON FOR FINANCE (UX RIGA FINTECH MEETUP 15.09.2016)

THANK YOU!

UXDESIGNAGENCY.COM