MONITORING UX:ONGOING ANALYTICS

Jordan Van Schyndel

@engwise

TOPICS• Acquisition vs. Retention

• Benefits of monitoring experiences

• Tools available

• Hands on look

• How the tools work

• Challenges involved

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ACQUISITION / RETENTION

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•Page views•Traffic sources & funnels•Ad performance

•Conversion•Optimization

•Engagement•Usage Patterns & funnels•Features•Users

BENEFITS OF ANALYTICS

•Define and drive your development roadmap

•Optimize features and value

• Identify your best users

•Distribute the behaviour of your best users

• Justify your product development costs

•Watch HOW people use your product, not how they SAY

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TOOLS AVAILABLE

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TOOLS AVAILABLEAcquisition Retention

Google Analytics

KISS Metrics

User Clues

Flurry

Piwik

iTunes Connect

Localytics

Custom

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HANDS ON LOOK

(A Production)

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HIGHER LEVEL METRICS

REAL TIME (MKTG?)

SLICING AND DICING

IDENTIFY STICKINESS

FOCUS ON THE USER

FOCUS ON THE USER

FOCUS ON THE USER

FOCUS ON THE USER

HOW THE TOOLS WORK@engwise

HOW THE TOOLS WORK@engwise

HOW THE TOOLS WORK@engwise

HOW THE TOOLS WORKOperational

WarehouseTransform

Stage

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CHALLENGES INVOLVED• Using acquisition tools to measure usage

• Using multiple tools (with inconsistencies)

• Identifying what to track

• Choosing the right tools

• Vanity metrics

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