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© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Die Zukunft des B2B
Jürgen Weiss, hybris juergen.weiss@hybris.com
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
VIELE MÖGLICHE ZUKUNFTEN
© 2014 SAP AG or an SAP affiliate company. All rights reserved. Source: Forrester Research, September 2013 “Build Seamless Experiences Now” Base: 28,686 US online adults (age 18+) who use a smartphone
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Papstwahl 2005
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Papstwahl 2013
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
B2B IST NICHT IMMUN
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
UNGEFÄHR EIN DRITTEL ALLER SMARTPHONE BESITZER HABEN IHRES SEIT WENIGER ALS EINEM JAHR
Source: Informa.
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
212.000.000.000
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
2008 2011 2013
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
UBIQUITOUS CONNECTIVITY. UNPRECEDENTED INNOVATION. 3D PRINTING. ULTRA COMPETETIVE ECOSYSTEMS. FEARLESS & RELENTLESS ENTREPRENEURS. ABILITY TO SCALE MASSIVE CONSUMER ENGAGEMENT. NEARLY PLUG & PLAY ENVIRONMENT. THE ADJACENT POSSIBLE. THE CONSUMERIZATION OF B2B. THE RISE OF THE GLOBAL CUSTOMER. THE POWER OF SOCIAL ENGAGEMENT. THE RISE OF THE PROSUMER. THE ELIMINATION OF CHANNELS. THE ERA OF OMNICOMMERCE.
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
DIE SPIELREGELN ÄNDERN SICH
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
ES MUSS EINFACH UND SCHNELL GEHEN, MIT IHNEN GESCHÄFTE ABZUWICKELN JEDEN TAG AUF’S NEUE
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
12
7
15
18
7
5
3
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Local Stores
Distribution Center
Warehouse 1
Warehouse 2
Flagship Store
New big city
3
4
2
1
3 2 4
3
9
42
18
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
SIE MÜSSEN…
KONTEXTBASIERT HANDELN
DEN AUGENBLICK NUTZEN
IHR AUGENMERK AUF DAS
GESAMTBILD RICHTEN
…ZUR GEWOHNHEIT WERDEN
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
2016 WIRD AMAZON 26% DES GLOBALEN B2C E-COMMERCE MARKTES GEHÖREN
Source: Morgan Stanley, 1/7/2013
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
“We’re not competitor obsessed, we’re customer
obsessed. We start with what the customer needs and we
work backwards.”
– Jeff Bezos
© 2014 SAP AG or an SAP affiliate company. All rights reserved. Source: Tim Laseter and Jeff Bennett in ”Building a Flywheel Business”
Selection
Traffic
Sellers Customer Experience
Growth
Lower Cost
Structure
Lower
Prices
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
ES GEHT DABEI NICHT UM TECHNOLOGIE TECHNOLOGIE IST NUR EIN WEGBEREITER
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
HEUTZUTAGE MÜSSEN SIE ALLE PROZESSE ÜBERDENKEN STÄNDIG.
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
SIE MÜSSEN BEREIT SEIN, IHR GESAMTES VORGEHEN ANZUPASSEN
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
UND SIE BRAUCHEN DIE RICHTIGEN WERKZEUGE UM DIESE EVOLUTION ZU UNTERSTÜTZEN… …ODER SIE LÄHMEN SICH SELBST BEI DEM VERSUCH, DIESE ZU ENTWICKELN
#
62% DER B2B ANBIETER SAGEN: ECOMMERCE HAT DIE ART & WEISE, WIE KUNDEN MIT UNS KOMMUNIZIEREN, FUNDAMENT GEÄNDERT
Base: 353 online B2B companies around the world
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
CONSUMERIZATION OF B2B
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
ENDKONSUMENTISIERUNG IM
INTERDISZIPLINÄREN HANDEL ZWISCHEN
GEWERBETREIBENDEN
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
SEARCH &
NAVIGATION IPAD
APP
MOBILE
APP MERCHANDISING
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
RATINGS
AND
REVIEWS
RECOMMENDATIO
NS
FORUM
CLICK
TO CALL
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
AUTO
REORDER
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
BUILD
AND
QUOTE
DEALER
CLOSES SALE
ON IPAD
BETTER CUSTOMER EXPERIENCE MANAGEMENT
BETTER PROCESS AND DATA MANAGEMENT
Based on hybris annual customer survey
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Omni-Commerce Prozess Komplexität
Order
Bestand
Produkt
Kunde
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
web
mobile
In store/
branch
contact
center
digital
goods market-
place print
digital
ads
social
@
PRODUCT
OMNI-CHANNELS
ORDER
MANAGEMENT
hybris
OMNI-CHANNEL
HUB
CUSTOMER
EXPERIENCE
MANAGEMENT
PRODUCT&CONTENT
MANAGEMENT
COMMERCE
MANAGEMENT
CUSTOMER
ORDER
INVENTORY
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
VIELEN DANK
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