Carat university digi 201 creating digital innovations final

CARAT UNIVERSITY DIGI 201

CREATING DIGITAL INNOVATIONS

STUDENTS CHECK-IN PROCESS

REPLY YOUR CITY (SH/BJ/GZ) & THE FOLLOWING SONG TO CARATDIGI WECHAT TO COMPLETE YOUR CHECK-IN PROCEDURE FOR THIS CLASS.

WHAT IS

INNOVATION

INNOVATION

DISTINGUISHES BETWEEN

A LEADER AND A FOLLOWER.

STEVE JOBS

I BELIEVE IN INNOVATION

AND THAT THE WAY YOU

GET INNOVATION IS YOU

FUND RESEARCH AND YOU

LEARN THE BASIC FACTS.

BILL GATES

MEASURING

INNOVATION HAS

ONLY ONE STANDARD –

THE USER EXPERIENCE.

WERNER VOGELS

HOW

INNOVATION

REVOLUTE

MINI ART BEAT DRIVEN BY YOUR STYLE

HOW

INNOVATIONS

WORK

Thinking

Out of the Box!

SOCIAL DNA New Innovation Pioneered in China Digital Scene since Jan 2012 Carat exclusive for new versions

SOCIAL DNA

EVERY DAY

CONSUMER

EVERY DAY

CONSUMER

What is your name

How you look like

Where you are

What you like

Who you are following

Who are your friends

Who commented you lately

Who liked your most

…

UNTIL ONE DAY

BRAND KNOWS

INNOVATIVE

AD UNIT

CUSTOMIZED

COMMUNICATION

DYNAMIC

DISPLAY

SOCIAL

INTEGRATED

CHIPS AHOY! – 1ST FMCG BRAND

ENGAGEMENT RATE ON SINA IMPROVED

>420%

ENGAGEMENT RATE ON TENCENT IMPROVED

>5500%

Social DNA 1.0 1.Profile Name 2.Mini Game

Social DNA 1.5 1.Profile Name 2.Profile Picture

Social DNA 2.0 1.Profile Name 2.Profile Picture 3.Location (Province / City) 4.Football follower 5.Voting

Social DNA 3.0 1.Profile Name 2.Profile Picture 3.Friends 4.Mini Game

Social DNA 3.5 1.Profile Name 2.Profile Picture 3.Friends 4.Passions / Accounts followed

OVERALL

PERFORMANCE

TOTAL INTERACTIVITY CAN IMPROVE

>400%

NEXT

UPGRADE

42% MULTI-TASKING CONCURRENTLY

39% SCAN

QR CODE

NEXT

UPGRADE

DUAL-SCREEN

ENGAGEMENT

ONLINE-OFFLINE

CONVERSION

52% 1A]

45% 1B]

42% 1C]

REPLY THE ABOVE [1A] [1B] OR [1C] TO CARATDIGI WECHAT WITH YOUR CORRECT ANSWER.

1ST QUESTION:

HOW MANY ONLINE USERS WILL USE THEIR MOBILE PHONE WHEN THEY ARE VIEWING THEIR PC?

1C] 42%

1ST QUESTION:

HOW MANY ONLINE USERS WILL USE THEIR MOBILE PHONE WHEN THEY ARE VIEWING THEIR PC?

REPLY THE ABOVE [1A] [1B] OR [1C] TO CARATDIGI WECHAT WITH YOUR CORRECT ANSWER.

VIDEO POCKETS New Innovation Pioneered in China Digital Scene since Jan 2012 Carat exclusive for new versions

FAST-GROWING

VIDEO CONSUMPTION

388M PC USERS 4.5%

13H PER WEEK 24%

130M MB USERS 9.5%

FORCED-VIEWING

VIDEO PREROLL

VIDEO POCKETS

OPENING

INSTRUCTION

A short, sharp call-to-action message will be screened at

the beginning to inform viewers that this is a special interactive video where they can find embedded pockets.

VISUAL

PROMPTER

An identified icon will appear throughout the video

as and when a pocket is available for viewers to

interact.

This can be removed if a very sophisticated Video

Pockets is being built where viewers can literally interact with most items that were

featured in the original video.

.

POCKETS

CONSTRUCTION

A pocket can be activated with a visual prompter or by the selected area on screen. For the latter; we can create

the area by the outline of whichever identified visual

within the video (A person, a product, etc)

A pocket can be another video; mini game; App-download; data-base

collection; ecommerce; etc – we can build literally

anything since we control the server – Carat experts

will recommend accordingly for optimized viewing

experience.

HOW

IT

WORKS

?

CHIPS AHOY! – 1ST FMCG BRAND

ENGAGEMENT RATE ON TENCENT IMPROVED

>380%

ENGAGEMENT RATE ON YOUKU IMPROVED

>1100%

CHIPS AHOY! – 1ST FMCG BRAND

FIRST BRAND EVER IN CHINA MARKET

TO HAVE VIDEO POCKET

BUILT WITH A BRAND’S

WEIBO PAGE – ALSO A

BREAK-THROUGH ON

NEGOTIATION FOR THIS

ALLOWANCE GRANTED

ENGAGE RATE

INCREASED >400%

TIME SPENT

EXTENDED >300%

TOTAL INTERACTIVITY

MOBILE

VIDEO

POCKETS

13 HOURS 2A]

24 HOURS 2B]

38 HOURS 2C]

2ND QUESTION:

HOW MUCH TIME DO ONLINE USERS SPEND ON ONLINE VIDEOS EVERY WEEK AVERAGE?

REPLY THE ABOVE [2A] [2B] OR [2C] TO CARATDIGI WECHAT WITH YOUR CORRECT ANSWER.

2A] 13 HOURS

2ND QUESTION:

HOW MUCH TIME DO ONLINE USERS SPEND ON ONLINE VIDEOS EVERY WEEK AVERAGE?

REPLY THE ABOVE [2A] [2B] OR [2C] TO CARATDIGI WECHAT WITH YOUR CORRECT ANSWER.

EVERY LITTLE THING

THANKS!