Carat Media NewsLetter-843

8/16/2019 Carat Media NewsLetter-843

1/12


2/12

Media Report

Media Report

※

http://www.nerv.co.uk/insights/brands-that-have-invested-in-storytelling-and-reaped-the-rewardshttp://www.nerv.co.uk/insights/brands-that-have-invested-in-storytelling-and-reaped-the-rewards


3/12

• 2015 eMarketer 20157.4% 2019 12.8%

• Amazon 2014

※ (2015/03/03)

http://www.emarketer.com/public_media/docs/eMarketer_eTailWest2016_Worldwide_ECommerce_Report.pdfhttp://www.chinatimes.com/newspapers/20150303000216-260210http://www.chinatimes.com/newspapers/20150303000216-260210http://www.leadershub.org/business/6-tips-for-your-brick-and-mortar-retail-store/http://www.leadershub.org/business/6-tips-for-your-brick-and-mortar-retail-store/http://www.chinatimes.com/newspapers/20150303000216-260210http://www.emarketer.com/public_media/docs/eMarketer_eTailWest2016_Worldwide_ECommerce_Report.pdf


4/12

• AmazonAmazon Books

Amazon 3C Kindle Echo Fire TV

• Vox AmazonBooks

※ GeekWire(2015/11/02) Vox(2015/11/07) (2014/12/26)

• 2014Wi-Fi

Wi-Fi

•

http://www.geekwire.com/2015/its-official-amazon-is-opening-its-first-ever-bookstore-in-seattle/http://www.vox.com/2015/11/7/9687852/amazon-storehttp://ipo.qianzhan.com/detail/141226-6a093078.htmlhttp://ipo.qianzhan.com/detail/141226-6a093078.htmlhttp://www.theverge.com/2015/11/2/9661556/amazon-books-first-physical-bookstore-opening-seattlehttp://www.theverge.com/2015/11/2/9661556/amazon-books-first-physical-bookstore-opening-seattlehttp://ipo.qianzhan.com/detail/141226-6a093078.htmlhttp://www.vox.com/2015/11/7/9687852/amazon-storehttp://www.geekwire.com/2015/its-official-amazon-is-opening-its-first-ever-bookstore-in-seattle/


5/12

• (Pop-up store) 2014(CBRE)2015

• (hashtag)

2014 LINE

LINEFRIENDS POP-UP STORE

Adidas

SteveSmith

50

※ / (2015/08/02) Printsome(2014/05/21) google

http://udn.com/news/story/7241/1094119-%E5%BF%AB%E9%96%83%E5%BA%97%E6%BD%AE%E8%A1%8C%E9%8A%B7%E2%80%A6%E5%90%8D%E5%88%A9%E9%9B%99%E6%94%B6#prettyPhotohttp://udn.com/news/story/7241/1094119-%E5%BF%AB%E9%96%83%E5%BA%97%E6%BD%AE%E8%A1%8C%E9%8A%B7%E2%80%A6%E5%90%8D%E5%88%A9%E9%9B%99%E6%94%B6#prettyPhotohttps://www.printsome.com/blog/2014/pop-up-shop-experiential-marketing-tool-5-best/https://www.printsome.com/blog/2014/pop-up-shop-experiential-marketing-tool-5-best/http://udn.com/news/story/7241/1094119-%E5%BF%AB%E9%96%83%E5%BA%97%E6%BD%AE%E8%A1%8C%E9%8A%B7%E2%80%A6%E5%90%8D%E5%88%A9%E9%9B%99%E6%94%B6#prettyPhoto


6/12

• ──

※ / go scan 3D (2015/04/06) Augmented Reality News(2013/04/03)

• 2013 AR

2015VR 3D AR

• Uniqlo LCDAR

https://www.goscan3d.com/blog/augmented-reality-virtual-fitting-room-for-retail-fashion_569http://3c.cna.com.tw/portable/20150406S005.aspxhttp://3c.cna.com.tw/portable/20150406S005.aspxhttp://augmentedrealitynews.org/fashion/fashion-brand-uniqlo-is-using-augmented-reality-in-stores/http://augmentedrealitynews.org/fashion/fashion-brand-uniqlo-is-using-augmented-reality-in-stores/http://3c.cna.com.tw/portable/20150406S005.aspxhttps://www.goscan3d.com/blog/augmented-reality-virtual-fitting-room-for-retail-fashion_569


7/12

• IKEAIKEA

• IKEA 2015 IKEA"Instead of cafe" 10

IKEAIKEA

IKEAIKEA

"Instead of cafe"IKEA

• IKEA “The IKEA Breakfast in BedCafe” IKEA IKEA

50%

── IKEA

IKEA

▲

※ / campaigns of the world MailOnline(2015/05/18)

http://campaignsoftheworld.com/outdoor/ikea-the-instead-of-cafe/http://www.dailymail.co.uk/femail/food/article-3086095/IKEA-opened-cafe-Shoreditch-London-eat-breakfast-bed.htmlhttp://www.dailymail.co.uk/femail/food/article-3086095/IKEA-opened-cafe-Shoreditch-London-eat-breakfast-bed.htmlhttp://campaignsoftheworld.com/outdoor/ikea-the-instead-of-cafe/https://vimeo.com/148095299https://vimeo.com/148095299


8/12

•

20

•

• Airbnb

X

※ / (2015/05/21) RETRIP(2015/05/20)

http://www.storm.mg/lifestyle/50015http://www.storm.mg/lifestyle/50015https://retrip.jp/articles/3842/https://retrip.jp/articles/3842/http://www.storm.mg/lifestyle/50015


9/12

• Burberry

Burberry

Burberry

• Burberry

BurberryiPad

(radio-frequencyID)

• Burberry 22100 500

※ / (2013/12/25) ARCHITECHURAL DIGEST(2012/11/30)

http://www.cw.com.tw/article/article.action?id=5054803http://www.cw.com.tw/article/article.action?id=5054803http://www.architecturaldigest.com/story/burberry-london-flagship-store-regent-street-articlehttp://www.architecturaldigest.com/story/burberry-london-flagship-store-regent-street-articlehttp://www.cw.com.tw/article/article.action?id=5054803


10/12

• Under Armour 2015Under Armour

“ Segway( )” ──2,560 12,600

• Under Armour

Under Armour

※ / do it outdoors

https://www.doitoutdoors.com/wp-content/uploads/2015/08/UA-Case-Study.pdfhttps://www.doitoutdoors.com/wp-content/uploads/2015/08/UA-Case-Study.pdf


11/12

•

※ diousa(2015/04/20)

http://diousa.com/blog/the-6-best-experiential-marketing-ideas-for-retailers/http://tech.co/experiential-marketing-tips-for-startups-2013-07http://tech.co/experiential-marketing-tips-for-startups-2013-07http://diousa.com/blog/the-6-best-experiential-marketing-ideas-for-retailers/


12/12

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Documents

Carat Media NewsLetter-843