8/9/2019 Carat Media NewsLetter-789

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CARAT MEDIA WEEKLY NEWSLETTER

No. 789

8/9/2019 Carat Media NewsLetter-789

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Media Report

Media Report

※ Google

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• Facebook 2015Q1 73% Twitter 2015 Q1

89%• DMA( ) 2014 2014

2013 18.3% 106.4% 2015

•

※ / DMA 2015.04

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•

•

▲

▲

※ / FIND2014

57.461.362.8

67.475.5

88.798

0 20 40 60 80 100 120

/

/ /

/

45.54747.2

49.854.458.4

64.1

0 20 40 60 80

/ e-mail

97.2 98.8

87.6 89.7

76.5 74.569.7 65.1

69.0 56.6

61.9 60.6

58.5 56.4

63.6 64.559.3 57.2

56.6 51.9

55.6 43.1

54.8 38.4

45 49.3

48.6 41.9

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• DMA 2014 ( )

• VPON 2014(F&B) 210%

• 2014 APP

( VPON )

※ / DMA VPON

▲VPON2014

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Mobile Ad

In APP Ad

APP

APP

Mobile Web Ad

Mobile Web

• APP APP

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Mobile Ads

APP APP APP APP

Mobile Web

※ / Google

•

APP• APP

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Mobile Ads

Banner Ads

Native Ads

Push Ads

Video AdsMobile Web Ads

※ / DMA VPON Yahoo Ad2 ADLocus

• APP Mobile Web•

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•

※ / Ad2

▲ ▲

e.g.

▲ 3C

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•

APP ( PC Mobile )

APP & Mobile Web APP & Mobile Web

CPM/CPC CPM / CPH CPD

Data APP Mobile WebTA

APP

Retargeting( )e.g. APP

SPTA TA

5-10 10-25 ( )

TA

Retargeting

Amnet VPON Google MobiForce TA Media KuAD Appier HODO vertical site

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•

※ / FIND YAHOO

Call to Action / /

Keep it Simplecut SP

Make it Exciting

• 2015

APP

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(Dentsu Aegis Network)•

(Carat)(Vizeum) (AAA) (Isobar)

(Posterscope) (iProspect)

(Amnet)

• 110 23,000

www.dentsuaegisnetwork.com

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