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Carat university digi 201 creating digital innovations
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CARAT UNIVERSITY DIGI 201
CREATING DIGITAL INNOVATIONS
STUDENTS CHECK-IN PROCESS
REPLY YOUR CITY (SH/BJ/GZ) & THE FOLLOWING SONG TO CARATDIGI WECHAT TO COMPLETE YOUR CHECK-IN PROCEDURE FOR THIS CLASS.
WHAT IS
INNOVATION
INNOVATION
DISTINGUISHES BETWEEN
A LEADER AND A FOLLOWER.
STEVE JOBS
I BELIEVE IN INNOVATION
AND THAT THE WAY YOU
GET INNOVATION IS YOU
FUND RESEARCH AND YOU
LEARN THE BASIC FACTS.
BILL GATES
MEASURING
INNOVATION HAS
ONLY ONE STANDARD –
THE USER EXPERIENCE.
WERNER VOGELS
HOW
INNOVATION
REVOLUTE
MINI ART BEAT DRIVEN BY YOUR STYLE
HOW
INNOVATIONS
WORK
Thinking
Out of the Box!
SOCIAL DNA New Innovation Pioneered in China Digital Scene since Jan 2012 Carat exclusive for new versions
SOCIAL DNA
EVERY DAY
CONSUMER
EVERY DAY
CONSUMER
What is your name
How you look like
Where you are
What you like
Who you are following
Who are your friends
Who commented you lately
Who liked your most
…
UNTIL ONE DAY
BRAND KNOWS
INNOVATIVE
AD UNIT
CUSTOMIZED
COMMUNICATION
DYNAMIC
DISPLAY
SOCIAL
INTEGRATED
CHIPS AHOY! – 1ST FMCG BRAND
ENGAGEMENT RATE ON SINA IMPROVED
>420%
ENGAGEMENT RATE ON TENCENT IMPROVED
>5500%
Social DNA 1.0 1.Profile Name 2.Mini Game
Social DNA 1.5 1.Profile Name 2.Profile Picture
Social DNA 2.0 1.Profile Name 2.Profile Picture 3.Location (Province / City) 4.Football follower 5.Voting
Social DNA 3.0 1.Profile Name 2.Profile Picture 3.Friends 4.Mini Game
Social DNA 3.5 1.Profile Name 2.Profile Picture 3.Friends 4.Passions / Accounts followed
OVERALL
PERFORMANCE
TOTAL INTERACTIVITY CAN IMPROVE
>400%
NEXT
UPGRADE
42% MULTI-TASKING CONCURRENTLY
39% SCAN
QR CODE
NEXT
UPGRADE
DUAL-SCREEN
ENGAGEMENT
ONLINE-OFFLINE
CONVERSION
52% 1A]
45% 1B]
42% 1C]
REPLY THE ABOVE [1A] [1B] OR [1C] TO CARATDIGI WECHAT WITH YOUR CORRECT ANSWER.
1ST QUESTION:
HOW MANY ONLINE USERS WILL USE THEIR MOBILE PHONE WHEN THEY ARE VIEWING THEIR PC?
1C] 42%
1ST QUESTION:
HOW MANY ONLINE USERS WILL USE THEIR MOBILE PHONE WHEN THEY ARE VIEWING THEIR PC?
REPLY THE ABOVE [1A] [1B] OR [1C] TO CARATDIGI WECHAT WITH YOUR CORRECT ANSWER.
VIDEO POCKETS New Innovation Pioneered in China Digital Scene since Jan 2012 Carat exclusive for new versions
FAST-GROWING
VIDEO CONSUMPTION
388M PC USERS 4.5%
13H PER WEEK 24%
130M MB USERS 9.5%
FORCED-VIEWING
VIDEO PREROLL
VIDEO POCKETS
OPENING
INSTRUCTION
A short, sharp call-to-action message will be screened at
the beginning to inform viewers that this is a special interactive video where they can find embedded pockets.
VISUAL
PROMPTER
An identified icon will appear throughout the video
as and when a pocket is available for viewers to
interact.
This can be removed if a very sophisticated Video
Pockets is being built where viewers can literally interact with most items that were
featured in the original video.
.
POCKETS
CONSTRUCTION
A pocket can be activated with a visual prompter or by the selected area on screen. For the latter; we can create
the area by the outline of whichever identified visual
within the video (A person, a product, etc)
A pocket can be another video; mini game; App-download; data-base
collection; ecommerce; etc – we can build literally
anything since we control the server – Carat experts
will recommend accordingly for optimized viewing
experience.
HOW
IT
WORKS
?
CHIPS AHOY! – 1ST FMCG BRAND
ENGAGEMENT RATE ON TENCENT IMPROVED
>380%
ENGAGEMENT RATE ON YOUKU IMPROVED
>1100%
CHIPS AHOY! – 1ST FMCG BRAND
FIRST BRAND EVER IN CHINA MARKET
TO HAVE VIDEO POCKET
BUILT WITH A BRAND’S
WEIBO PAGE – ALSO A
BREAK-THROUGH ON
NEGOTIATION FOR THIS
ALLOWANCE GRANTED
ENGAGE RATE
INCREASED >400%
TIME SPENT
EXTENDED >300%
TOTAL INTERACTIVITY
MOBILE
VIDEO
POCKETS
13 HOURS 2A]
24 HOURS 2B]
38 HOURS 2C]
2ND QUESTION:
HOW MUCH TIME DO ONLINE USERS SPEND ON ONLINE VIDEOS EVERY WEEK AVERAGE?
REPLY THE ABOVE [2A] [2B] OR [2C] TO CARATDIGI WECHAT WITH YOUR CORRECT ANSWER.
2A] 13 HOURS
2ND QUESTION:
HOW MUCH TIME DO ONLINE USERS SPEND ON ONLINE VIDEOS EVERY WEEK AVERAGE?
REPLY THE ABOVE [2A] [2B] OR [2C] TO CARATDIGI WECHAT WITH YOUR CORRECT ANSWER.
EVERY LITTLE THING
THANKS!
