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Materials are via Sam Gaddis, Chief Marketing Officer, Mutual Mobile for presentation at South by Southwest (SXSW) Interactive Festival 2014. We’ve seen this before – incredible technology is released to the consumer and a flurry of unimaginative, low impact uses and applications are associated with it. Anyone remember the early days of the app store? Google Glass is about to hit a similar junction, but rather than seeing an emphasis on picture-taking, sport-reporting, calorie-counting apps, the focus will be on Google Glass being used by people who do really important, life-saving jobs with both hands, and don't actually care how they look. This session will cover and explore the use cases developed by actual firefighters, police officers, EMTs, surgeons, and soldiers. If you're more interested in how Glass will make a difference in the world than how it'll let you creepily take pictures of people by winking, this talk is for you. We'll skip over the 1.0 apps and talk about how Glass might actually help people doing important jobs do them better.
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YOU CAN USE GLASS FOR GOOD OR…
31,564unique visitors
1,419submissions
WHAT GLASS IS GOOD AT
ComfortTurn-by-turn Directions
Capturing Images Without InterferingNotifications
WHAT GLASS IS BAD AT
Transcribing Voice
Capturing Great Images Organizing Staying On
While RunningStaying On (Battery)
StoringBeing Useful In Sunlight
Maintaining Connectivity
DISILLUSIONMENT DEEPENS
“People get angry at Glass. They get angry at you
for wearing Glass. They talk about you openly. It
inspires the most aggressive of passive aggression.”
—Mat Honan
“However gorgeous a Bluetooth earpiece, it
fundamentally says that its wearer might need
to make or receive a call at any time.
It makes the wearer look like they jump at the
world’s beck and call rather than engaging
with it on their own terms.”
—Bill Wasik
“This new world of wearables will never
arrive if nobody consents to wear them.”
—Sonny Vu
an asshat on the other.
The Future
An Asshat
Consumer Professional
Consumer Professional
19.3%
20.5% 60.1%
Consumer Professional Not Viable
GLASSSIM USER SUBMISSIONS
GOING BACK TO THE SUBMISSIONS
Combed submissions for
professional use cases.
!
20 interviews with professionals
fitting those profiles.
!
Rebuilt use cases that are viable
and vetted by potential users
Viable Today Use Cases
15.8%
17.5%
21.1%
45.6%
Other Firefighter Medical Police
SO WHAT USE CASES STAND UP?
Augmented Vision & Computer Vision
Revolutionary vs. Marginal Improvements
THANKS
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