Why User Experience?

What is User Experienceand why use it?

Every day we have good and not so good experiences using objects, products, and services

Not so good user experiences…

Vacuum sealed packaging

Doors that don’t open

Strollers that won’t collapse

Ecommerce websites that use too many steps through the payment process

Products with fiddly interfaces

All these things may give the user a negative brand experience…

Consumers may not use the product again (let alone recommend it).

Good user experiences…

iphones, ipads(and other smart phones)

Vehicle service design

Virgin Atlantic Upper class air travel(If you’re lucky)

The ‘velo’(Bike hire system in Paris)

Twitter

Google

The penguin club

Good user experiences leave people wanting to come back for more

People will spread the word

Some users will be customers for life

Sales and visits will increase

First impressions count

So in a digital context…

User experience design uses tools and techniques to satisfy the needs not just of the business but the end

user

Designing good experiences involves…

Research, strategy, information architecture, interaction design, user testing and measurement

It also encompasses CRM, marketing, human factors, psychology, ergonomics, ethnography, technology and

more…

Most importantly, it involves understandingyour customers

This can be done through research:observing, talking, listening…

Then applying the Experience Designpractices to your project

User Experience is becoming more popular with businesses and organisations

Because it helps achieve business goals

For more information www.sixeightdigital.com