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As a Web developer, User Experience Design help me alot to increase quality of work and customer sastification. This presentation is to get you familiar with UX design and know some resources to go further.
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UX
I’m Minh Do
www.facebook.com/minhinteracive
Creative Brand & Digital
Consultancy
www.interactive.vn
www.facebook.com/
interactive.vn
Managing Director
Be a Developer or Designer
We work with UX everyday
Digital Products used to be a one-way static
medium, has evolved into rich & interactive
experience.
Ecommerce Website
Web Apps
Interactive Floor Design
Web Apps
3D room simulator
Web Apps
3D room simulator
Mobile Apps
Software is for Human
•Does it give me value?
• Is it easy to use?
• Is it pleasant to use?”
Software is for Human
•Does it give me value?
• Is it easy to use?
• Is it pleasant to use?”
User experience design is to make them answer “Yes”
Content
What is UX
Why is it important
How to design for UX
What is UX
A person’s perceptions and responses that result from the use or anticipated use of a product, system or service
Wikipedia:
What is UX
A person’s perceptions and responses that result from the use or anticipated use of a product, system or service
It includes
emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviours and
accomplishments
before, during and after use
Wikipedia:
What is UX
How a person feel when using a system, especially in terms of how easy or pleasing it is to use.
OR
Why is UX design important
Happier Customer
Loyalty
Return on investment
Increased Traffic
Competitive Advangate
Why is UX design important
Happier Developer
Save time
Reduce cost
Better product
Why is UX design important
Happier Customer
Happier Developer+
=
HOW TO DESIGN UX
We cannot design UXbecause
Factors involves UX
UXUXUser
Situation
System
Users cannot be designed
Situation cannot be designed
Where shall I go for lunch
Situation cannot be designed
Where shall I go for lunch
Trending:Food Festival on Central
Park
Situation cannot be designed
Where shall I go for lunch
Weather: Sunny
Trending:Food Festival on Central
Park
Situation cannot be designed
Where shall I go for lunch Weather:
Rainny
Trending:Food Festival on Central
Park
?
WE CAN DESIGN FOR UX
HOW TO DESIGN FOR UX
•Understand UX
•Understand User
•Exceed Expectations
USABLE
CREDIBLE
ACCESSIBLE
USEFUL
DESIRABLE
FINDABLE
VALUABLE
Understand UX
User Experience Honeycomb by Semantic Studio
http://semanticstudios.com/publications/semantics/000029.php
Understand User
Understand UserSurvey form
•Are you able to find your seeking information?
•How are you satisfied with our website?
•Will you recommend our website to friends?
Understand User• Cart sorting
• Contextual Interview
• First click testing
• Focus group
• Individual review
• Parallel design
• Personas
• Prototyping
• Survey
• System Usability Scale
• Task analysis
• Usability testing
http://www.usability.gov/what-and-why/user-research.html
Exceed Expectation
MUST SEE DIAGRAMS
USABLE
CREDIBLE
ACCESSIBLE
USEFUL
DESIRABLE
FINDABLE
VALUABLE
User Experience Honeycomb
http://semanticstudios.com/publications/semantics/000029.php
Experience Wheel
http://userexperienceproject.blogspot.com/2007/04/user-experience-wheel.html
UX Treasure Map
http://semanticstudios.com/publications/semantics/000228.php
http://books.google.com.vn/books?id=QKYPdcI-av8C&lpg=PA31&ots=fhpyp6-jRi&dq=Hassenzahls+model&hl=no&pg=PA31&redir_esc=y#v=onepage&q&f=false
Hassenzahls model
Elements of User Experience
http://www.jjg.net/elements/pdf/elements.pdf
TOOLS TO DESIGN FOR UX
• WIREFRAMING AND PROTOTYPING APPLICATIONS
• A/B TESTING SOFTWARE
• CONTENT INVENTORY SOFTWARE
• USER TESTING AND FEEDBACK SOFTWARE
• ANALYTICS SOFTWARE
http://www.smashingmagazine.com/2010/10/05/what-is-user-experience-design-overview-tools-and-resources/
I think
UX design is a way to unwrap our future
YOUR TURNSocial
networkMicro blog
Photo sharing
Personal Messaging
You’ve got to start with the customer experience and work backwards to the technology.
“
Thank you!
