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I’m Julie Jancen.I’m the Design & Development Team Leader at PBS and User Experience Designer.
You can find me at @onetwin
It’s a pleasure to be here with you today.
Hello!
User Experience & Seduction: Why Every Touch Matters
the process of deliberately enticing a person to engage in some sort of behavior, frequently sensual in nature.”
“
Touchpoints:
How to design for the multi sensory mind
How to simplify the customer
journey
How to keep the Customer
1st
UX happens in the mind
How to design for the multi-sensory mind
How to design for the multi-sensory mind
Language
Wayfinding
Vision / Attention
Decision Making
Emotion
Memory
Visual
How to design for the multi-sensory mind
Language
How to design for the multi-sensory mind
Emotion
How to design for the multi-sensory mind
Wayfinding
How to design for the multi-sensory mind
DecisionMaking
How to design for the multi-sensory mind
Memory
How to design for the multi-sensory mind
Vision
Memory
Wayfinding
Language
Emotion
Decision Making
Who are they and what do they want?
How to keep the customer 1st
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UX Designer tools
1. Empathy Maps
2. Job stories
3. A/B Testing
source: https://vwo.com/blog/free-download-increases-conversions/
4. Heatmaps
We experience approximately 20,000 moments in a waking day.
“
How to keep the customer 1st
How do we do it?. How do we design intentionally for positive
experiences?
How to keep the customer 1st
How to keep the customer 1st
Language
Wayfinding
Vision / Attention
Decision Making
Emotion
Memory
INCREASING MOTIVATIONPsychology
REMOVING FRICTIONUsability
(Joshua Porter)
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Before After
How to simplify the customer journey
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How to simplify the customer journey
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Memory
Language
Decision Making
Wayfinding
Vision
Emotion
How to simplify the customer journey
How to simplify the customer journey
How to simplify the customer journey
Summary
How to design for the multi- sensory mind
How to simplify the customer
journey
How to keep the Customer
1st
References
Emergent UX presentation: Slideshare
More About Job Stories
◉ Replacing the User Story with the Job Story◉ Alan Klement◉ Job Stories
More About Empathy Maps
◉ Adapting Empathy Maps for UX design
Tools:
◉ Visual Website Optimizer◉ HotJar and Optimizely
More About Heat Maps
◉ Conversion XL
