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What is User Experience and why use it?

Why User Experience?

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Page 1: Why User Experience?

What is User Experienceand why use it?

Page 2: Why User Experience?

Every day we have good and not so good experiences using objects, products, and services

Page 3: Why User Experience?

Not so good user experiences…

Page 4: Why User Experience?

Vacuum sealed packaging

Page 5: Why User Experience?

Doors that don’t open

Page 6: Why User Experience?

Strollers that won’t collapse

Page 7: Why User Experience?

Ecommerce websites that use too many steps through the payment process

Page 8: Why User Experience?

Products with fiddly interfaces

Page 9: Why User Experience?

All these things may give the user a negative brand experience…

Page 10: Why User Experience?

Consumers may not use the product again (let alone recommend it).

Page 11: Why User Experience?

Good user experiences…

Page 12: Why User Experience?

iphones, ipads(and other smart phones)

Page 13: Why User Experience?

Vehicle service design

Page 14: Why User Experience?

Virgin Atlantic Upper class air travel(If you’re lucky)

Page 15: Why User Experience?

The ‘velo’(Bike hire system in Paris)

Page 16: Why User Experience?

Twitter

Page 17: Why User Experience?

Google

Page 18: Why User Experience?

The penguin club

Page 19: Why User Experience?

Good user experiences leave people wanting to come back for more

Page 20: Why User Experience?

People will spread the word

Page 21: Why User Experience?

Some users will be customers for life

Page 22: Why User Experience?

Sales and visits will increase

Page 23: Why User Experience?

First impressions count

Page 24: Why User Experience?

So in a digital context…

Page 25: Why User Experience?

User experience design uses tools and techniques to satisfy the needs not just of the business but the end

user

Page 26: Why User Experience?

Designing good experiences involves…

Page 27: Why User Experience?

Research, strategy, information architecture, interaction design, user testing and measurement

Page 28: Why User Experience?

It also encompasses CRM, marketing, human factors, psychology, ergonomics, ethnography, technology and

more…

Page 29: Why User Experience?

Most importantly, it involves understandingyour customers

Page 30: Why User Experience?

This can be done through research:observing, talking, listening…

Page 31: Why User Experience?

Then applying the Experience Designpractices to your project

Page 32: Why User Experience?

User Experience is becoming more popular with businesses and organisations

Page 33: Why User Experience?

Because it helps achieve business goals

Page 34: Why User Experience?

For more information www.sixeightdigital.com