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What is User Experienceand why use it?
Every day we have good and not so good experiences using objects, products, and services
Not so good user experiences…
Vacuum sealed packaging
Doors that don’t open
Strollers that won’t collapse
Ecommerce websites that use too many steps through the payment process
Products with fiddly interfaces
All these things may give the user a negative brand experience…
Consumers may not use the product again (let alone recommend it).
Good user experiences…
iphones, ipads(and other smart phones)
Vehicle service design
Virgin Atlantic Upper class air travel(If you’re lucky)
The ‘velo’(Bike hire system in Paris)
The penguin club
Good user experiences leave people wanting to come back for more
People will spread the word
Some users will be customers for life
Sales and visits will increase
First impressions count
So in a digital context…
User experience design uses tools and techniques to satisfy the needs not just of the business but the end
user
Designing good experiences involves…
Research, strategy, information architecture, interaction design, user testing and measurement
It also encompasses CRM, marketing, human factors, psychology, ergonomics, ethnography, technology and
more…
Most importantly, it involves understandingyour customers
This can be done through research:observing, talking, listening…
Then applying the Experience Designpractices to your project
User Experience is becoming more popular with businesses and organisations
Because it helps achieve business goals
For more information www.sixeightdigital.com