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Design Thinking & Lean UX
for EnterpriseAdam Williams
Adam Williams
UX Designer Southerner Storyteller
My Journey
CaliforniaIndianaAlabama
My Journey
CaliforniaIndianaAlabama
My Journey
CaliforniaIndianaAlabama
*Not to Scale
Design Thinking
.d School
Empathize
Define
Ideate
Prototype
Test
Design Council
Discover Define Develop Deliver
“Designers…don’t try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called ‘design thinking.’ ”
Don Norman
Design Thinking
Design ThinkingIBM
The Loop
The Keys
Principles
i
The Loop
The Keys
Principles
i
A focus on useroutcomes
Multidisciplinaryteams
Restlessreinvention
IBM Design Thinking© 2016 IBM Corporation | IBM Confidential
Principles
Make users your North Star They are the premise for every action we take.
Measure success based on the value that you bring to them.
A focus on user outcomes
IBM Design Thinking© 2016 IBM Corporation | IBM Confidential
Multidisciplinary teams
Succeed or fail as a team Move faster and work smarter by collaborating as a unit, not just as individual disciplines.
Have empathy: first with each other, then with your users. Build a foundation of mutual trust and respect across all disciplines.
IBM Design Thinking© 2016 IBM Corporation | IBM Confidential
Restless Reinvention
Bias toward action Everything is a prototype.
Pursue perfection, with the humility of knowing that nothing is actually perfect.
IBM Design Thinking© 2016 IBM Corporation | IBM Confidential
The Loop
The Keys
Principles
i
The Loop
Observe Reflect Make
IBM Design Thinking© 2016 IBM Corporation | IBM Confidential
Observing is about immersing yourself in your users’ world. Meaningful outcomes come from an understanding of the real problems your users have.
The Loop | Observe
IBM Design Thinking© 2016 IBM Corporation | IBM Confidential
Reflecting is about converging on a point of view. Good decisions begin with an understanding of your situation, your purpose, and how you can make a difference for your users.
The Loop | Reflect
IBM Design Thinking© 2016 IBM Corporation | IBM Confidential
Making is about giving form to ideas. You can’t know everything but you do know some things, so jump right in. The earlier you make, the faster you’ll learn.
The Loop | Make
IBM Design Thinking© 2016 IBM Corporation | IBM Confidential
The Loop
The Keys
Principles
i
Hills Playbacks Sponsor Users
The Keys
IBM Design Thinking© 2016 IBM Corporation | IBM Confidential
Align on intent. Great outcomes begins with a shared understanding of intent.
Hills are statements of intent written as meaningful user outcomes. They tell you where to go, not how to get there.
Hills
IBM Design Thinking© 2016 IBM Corporation | IBM Confidential
Get everyone in the loop. Not everyone has time to be in every loop. Don’t let your teams fall out of sync.
Playbacks are a time to reflect together. Bring your extended team and stakeholders into the loop in a safe, inclusive space.
IBM Design Thinking© 2016 IBM Corporation | IBM Confidential
Playbacks
Break the empathy barrier. Empathy can only take you so far. If you’re not a pilot, you’ll never know how it feels to land an airliner.
Sponsor Users are users who bring their lived experience and domain expertise to the team.
IBM Design Thinking© 2016 IBM Corporation | IBM Confidential
Sponsor Users
The Loop
The Keys
Principles
i
Design ThinkingIBM
Design ThinkingIBMAt The Garage
Platform
Place
Practice
People
Empathy Map As Is ScenarioPainpoints
Prioritize
Vision Statement/Hill
Garage Workshop
Vision Statement/Hill
Garage Workshop
Identify Assumptions
Assess Risk Create Hypothesis Define MVP
Invisible Connections
Biz
Dev Design
Alignment User Focus Business Outcomes
Design ThinkingIBMAt The Garage
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