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The following slides are a brief excerpt from my talk on Lean UX in a CrossFunctional World. The focus was to help engineers understand how Design Thinking, Agile and Lean Start Up all beautifully align to create products/services that customers love. dave landis Transformation Team Coach for Lean UX & Design Thinking [email protected] | 425 387 5391 | LitheSpeed NW [email protected] | https://www.linkedin.com/in/dlandis

Agile ux, Lean Start Up and design thinking-how it all aligns

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Page 1: Agile ux, Lean Start Up and design thinking-how it all aligns

The following slides are a brief excerpt from my talk on Lean UX in a CrossFunctional World. The focus was to help engineers understandhow Design Thinking, Agile and Lean Start Up all beautifully align to create products/services that customers love.   dave landis   Transformation Team Coach for Lean UX & Design [email protected]  |  425 387 5391  |  LitheSpeed [email protected] | https://www.linkedin.com/in/dlandis

Page 2: Agile ux, Lean Start Up and design thinking-how it all aligns

BUSINESS WANT CUSTOMER WANT

CONCEPTDIRECTION

Water Fall – Focuses on Business Wants

REQUIREMENTS

FEATURES

SPEC IT

PROGRAM IT

SHIP IT

How come noone is using it?

Too LongToo much wasteToo many misses for the customerMust use for extreme life threating and National Security projects

Dave [email protected]

Page 3: Agile ux, Lean Start Up and design thinking-how it all aligns

How do they align?

Design Thinking Discovers Customers NeedsAgile Discovers a SolutionLean Startup Discovers a ProblemLean Discovers Efficiencies

Dave [email protected]

Page 4: Agile ux, Lean Start Up and design thinking-how it all aligns

CONCEPT

PA IN POINT RESOLVEC U S T O M E R E X P E R I E N C E

DIRECTION

Breaking it down quadrants

Dave [email protected]

Page 5: Agile ux, Lean Start Up and design thinking-how it all aligns

CONCEPT

PA IN POINT RESOLVEC U S T O M E R E X P E R I E N C E

DIRECTION

Agile Discovers a Solution

EXPLORE

A G I L EDave [email protected]

Page 6: Agile ux, Lean Start Up and design thinking-how it all aligns

CONCEPT

PA IN POINT RESOLVEC U S T O M E R E X P E R I E N C E

DIRECTION

EXPLORE

Lean Startup Discovers a Problem

PAIN POINT RESOLVEC U S T O M E R E X P E R I E N C E

A G I L ELEAN START UP

Dave [email protected]

Page 7: Agile ux, Lean Start Up and design thinking-how it all aligns

CONCEPT

PA IN POINT RESOLVEC U S T O M E R E X P E R I E N C E

DIRECTION

Design Thinking Discovers the Need

EXPLORE

Clear Need

Research Observe

Prioritize Insight

EXPERIMENT

A G I L ELEAN START UP

DESIGN THINK

HypothesisBrainstormConcepts

Revise Hypothesis

Dave [email protected]

Page 8: Agile ux, Lean Start Up and design thinking-how it all aligns

CONCEPT

PA IN POINT RESOLVEC U S T O M E R E X P E R I E N C E

DIRECTION

EXPLORE

Clear Need

Research Observe

Prioritize Insight

EXPERIMENT

A G I L ELEAN START UPDESIGN THINK

Hypothesis

BrainstormConcepts

Revise Hypothesis

Dave [email protected]

How they align

Page 9: Agile ux, Lean Start Up and design thinking-how it all aligns

appendix

Page 10: Agile ux, Lean Start Up and design thinking-how it all aligns

Getty Images: Global Sr. UX Manager MICROSOFT Lead UX Designer & ResearcherSinclair Broadcast Group: National UX Director

My UX journey…Over 20 years crafting innovative experiences delivering B2B & B2C and entertainment solutions;From a boutique design agency serving fortune 500 company’s brand, design and marketing strategiesto in-house global enterprise UX studios, developing software & device apps, all the way to Hollywood films futuristic UX experiences.

SAP, SinclairDigital, Getty Images, Microsoft, Adobe’s PictureIQ, WRQ, Warner Bros., Paramount and Cendant Software

dave landis

Surface Hub

Page 11: Agile ux, Lean Start Up and design thinking-how it all aligns

Workshops& Seminars

Guest Speaker - equipping engineers, innovation teams, designers, researchers experience makers on…Design Thinking, Agile UX, Lean UX and the building of high performance teams

TechReady Global Conference

“One of our top highlights of the event is Dave Landis’ talk on UX Design. This is a must see for every Microsoft employee. After this session, I had the feeling of ah-I-get-it now…  - PRINCIPAL PROGRAM MANAGER  

“I am in the single most inspiring technical/design session I have attended in 15 years. Metro maries my love of design and typography with my love of software. Geeking.”   - NATIONAL DIRECTOR PRODUCTIVITY US EPG  

"Awesome presentation! Love the passion that you transmitted on the importance of design in our products - thanks a lot for this inspirational session!”   -  SR PROGRAM MANAGER

dave landis

Page 12: Agile ux, Lean Start Up and design thinking-how it all aligns

experiences

by dave land is425 387 5391

ds land is@out look .com