33
IBM Design IBM Design IBM Design Lean UX Wins Design Thinking in Large Enterprises UX Lead and Development Manager Ariadna Font Llitjós, PhD @quicola #designthinking #leanux @ibmdesign

Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

Embed Size (px)

DESCRIPTION

It is well-known that Lean UX can help us design and deliver great products in a healthy environment, but how that actually can work is a very large company is less obvious. This talk is about the journey me and my team went though, when joining IBM we were able to leverage a new corporate culture of design and a new approach and framework called IBM Design Thinking. This allowed us to remain focused and scale to the IBM sales workforce and maximize business impact.

Citation preview

Page 1: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

IBM DesignIBM DesignIBM Design

Lean UX Wins Design Thinking in Large Enterprises

UX Lead and Development Manager !

Ariadna Font Llitjós, PhD

@quicola #designthinking #leanux @ibmdesign

Page 2: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

IBM Design :: Watson Explorer :: ©2014 IBM Corporation

— Thomas Watson Jr.

“Good design is good business.”

2

Chief Executive Officer, 1973

Page 3: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

IBM Design :: Watson Explorer :: ©2014 IBM Corporation 3

IBM Design Thinking is about delivering great experiences

for our users.

Page 4: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

Watson Explorer

4

Page 5: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC
Page 6: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC
Page 7: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC
Page 8: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

IBM Design :: Watson Explorer :: ©2014 IBM Corporation

IBM Design Thinking Framework

8

Page 9: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

IBM Design :: Watson Explorer :: ©2014 IBM Corporation IBM Design :: IBM Confidential :: ©2013 IBM Corporation

Principles and Core Practices

Collaborate, Align, Engage!

Playbacks align your team, stakeholders, and clients around the user value you will

deliver, rather than project line items

Envision the User Experience

Sponsor Users help you design experiences for real target users,

rather than imagined needs

Invest for Market Outcomes

Hills focus your project on big problems and outcomes for users,

not just a list of feature requests

9

Page 10: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

IBM Design :: Watson Explorer :: ©2014 IBM Corporation IBM Design :: IBM Confidential :: ©2013 IBM Corporation

Collaboration

10

ProductManagement

Design Engineering

Page 11: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

PROCESS

Not a new way of acting, a new way of thinking

Page 12: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

!

PROCESS?

Page 13: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

Too many hills to climb

Page 14: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

Perfection is the enemy of good enough

Page 15: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

Milestones get delayed over and over again

Page 16: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

IBM Design :: Watson Explorer :: ©2014 IBM Corporation

!

With a Lean UX team

16

Page 17: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

Title TextDefine and agree on top 3 business objectives

Page 18: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

IBM Design :: Watson Explorer :: ©2014 IBM Corporation

!

• Cross-functional team

• User-centric design and development

• Maximize learning

• Just-in-time (minimize waste)

• Validate and iterate

18

Quick iterations - tight feedback loop

Page 19: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

IBM Design :: Watson Explorer :: ©2014 IBM Corporation

!

• Cross-functional team

• User-centric design and development

• Maximize learning

• Just-in-time (minimize waste)

• Validate and iterate

19

Quick iterations - tight feedback loop

Page 20: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

IBM Design :: Watson Explorer :: ©2014 IBM Corporation 20

“Redefining” good enough Milestone 1

Page 21: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

“Redefining” good enough Milestone 2

Page 22: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

Treat milestones as checkpoints (continuous delivery)Treat milestones as checkpoints (continuous delivery)

Page 23: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

IBM Design :: Watson Explorer :: ©2014 IBM Corporation

Secret Sauce

23

Page 24: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

Culture

24

Page 25: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

25

Effective Teams

Page 26: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

26

Best PracticesEffective Teams

Page 27: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

IBM Design :: Watson Explorer :: ©2014 IBM Corporation 27

Page 28: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

IBM Design :: Watson Explorer :: ©2014 IBM Corporation 28

!

Demo experience as a narrative

Page 29: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

IBM Design :: Watson Explorer :: ©2014 IBM Corporation 29

Quotes from Playback 1

— Manuel Corniel, WW Sales Exec Big Data, Data Explorer

“I’d love to have you present this to the sales teams the same way, it tells the entire story...”

Page 30: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

IBM Design :: Watson Explorer :: ©2014 IBM Corporation 30

Quotes from Playback 1

— Charlie Hill, CTO Design

“To me it’s like nirvana, you’re getting a non-mediated demo (directly from the user).”

Page 31: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

!

Lean UX wins… at BIG BLUE

31

Page 32: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

!

Lean UX wins… at BIG BLUE

32

Page 33: Lean UX wins - Design Thinking in large enterprises 20 min - LeanUX NYC

Thanks!

33

@quicola #designthinking #leanux @ibmdesign