Being Visual / Service Design Drinks

Service Design Drinks

S I L A B S / A p r i l 2 2 , 2 0 1 5

Being Visual

M a u r o R e g o , B o a n a

Who are we?

Katrin PhD Candidate, University of Potsdam

Olga Business Consultant, Fuxblau

Manuel Service Designer, Fuxblau

Mauro Designer, Boana

Martin Designer, Nokia/HERE

Where are we?

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How does my user group looks like? Which group he or she may be part of (gender, age, etc).

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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How do I use this specific evidence of the service?

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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How my service works?the co-housing fridge of Electrolux

Karin is a student whom share the

flat with three another students.

She arrived now form the market

and she is making the Check-in in

her Cool-Fridge®Electrolux.

She check the recipes suggestion

to see what she can make with the

new products that she bought, the

Cool-Fridge®Electrolux suggest

a Carrot Cake.

But she haven’t all ingredients to

make the cake, then she check if

one of her flatmates have what she

mss. Using the LookingInside® she

discover Jonh Holl have it and send

a scrap to him by the PostScrap®

service asking for use his ingredi-

ents and inviting him to eat the

cake togheter.

Jonh normally haven’t time to cook

something to himself. He receives

the SMS from Karin and answer: “it

will be a pleasure”.

Jonh arrives at home and they eat

the delicious cake made by Karin.

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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What is the context or focus of my project? Which problem am I trying to solve? What is the value I am taking from this service? How does it fit in my life?

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Exercise

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Draw a storyboard

One scene per A4 sheet.

Each person draws a scene.

You have 10 minutes.

Being Visual • Storyboard Time!

1

How might we get stressed office workers a healthy meal?

Problem/Situation+

Main User

Solution+

Main Touchpoint

User Action

How the user activate

the service?

ServiceAction

Happyend

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Draw a storyboard

One scene per A4 sheet.

Each person draws a scene.

You have 10 minutes.

Being Visual • Storyboard Time!

2

How might we vanish the standing tourists on the bike lanes?

Problem/Situation+

Main User

Solution+

Main Touchpoint

User Action

How the user activate

the service?

ServiceAction

Happyend

��gv�ual

Draw a storyboard

One scene per A4 sheet.

Each person draws a scene.

You have 10 minutes.

Being Visual • Storyboard Time!

3

How might we help party-goers to overcome their hangover quicklyon the next morning?

Problem/Situation+

Main User

Solution+

Main Touchpoint

User Action

How the user activate

the service?

ServiceAction

Happyend

��gv�ual

Draw a storyboard

One scene per A4 sheet.

Each person draws a scene.

You have 10 minutes.

Being Visual • Storyboard Time!

4

How might we get shy new Berlin arrivers get their first date in town?

Problem/Situation+

Main User

Solution+

Main Touchpoint

User Action

How the user activate

the service?

ServiceAction

Happyend

��gv�ual

Draw a storyboard

One scene per A4 sheet.

Each person draws a scene.

You have 10 minutes.

Being Visual • Storyboard Time!

5

How might we help cyclists to find a safe parking place in a crowdedbike friendly city? (like Berlin during spring/summer)z

Problem/Situation+

Main User

Solution+

Main Touchpoint

User Action

How the user activate

the service?

ServiceAction

Happyend

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Take-away

visualizations are interactive tools that will be used, not only appreciated

be mindful about the audience and use their visual vocabulary to communicate

being visual means to help the brain to understand things faster

Black slide = Serious talk

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Nov 13–14, 2015 at Kalkscheune, Berlin / Germany

Interactive conference for Service Innovators

Awesome Speakers Engaging BarCamps

Mind-blowing Workshops Walking Service Safari

Thank you

servicedesignberlin.de

@SD_Berlin

fb.com/servicedesignberlin