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Service Design Drinks SI LABS / April 22, 2015 Being Visual Mauro Rego, Boana

Being Visual / Service Design Drinks

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Page 1: Being Visual / Service Design Drinks

Service Design Drinks

S I L A B S / A p r i l 2 2 , 2 0 1 5

Being Visual

M a u r o R e g o , B o a n a

Page 2: Being Visual / Service Design Drinks

Who are we?

Katrin PhD Candidate, University of Potsdam

Olga Business Consultant, Fuxblau

Manuel Service Designer, Fuxblau

Mauro Designer, Boana

Martin Designer, Nokia/HERE

Page 3: Being Visual / Service Design Drinks

Where are we?

Page 4: Being Visual / Service Design Drinks
Page 5: Being Visual / Service Design Drinks
Page 6: Being Visual / Service Design Drinks

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Page 7: Being Visual / Service Design Drinks

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Page 8: Being Visual / Service Design Drinks

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Page 9: Being Visual / Service Design Drinks

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Page 10: Being Visual / Service Design Drinks

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Page 11: Being Visual / Service Design Drinks

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Page 12: Being Visual / Service Design Drinks

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Page 13: Being Visual / Service Design Drinks

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Page 14: Being Visual / Service Design Drinks

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Page 15: Being Visual / Service Design Drinks

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Page 16: Being Visual / Service Design Drinks

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Page 17: Being Visual / Service Design Drinks

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Page 18: Being Visual / Service Design Drinks

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Page 19: Being Visual / Service Design Drinks

How does my user group looks like? Which group he or she may be part of (gender, age, etc).

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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Page 20: Being Visual / Service Design Drinks

Play Video

Search Video

1

Start Page

2

Search Results

3

Video Detail

How do I use this specific evidence of the service?

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Show more

More about Weye

Recent Videos

Teaser Healine about Weye

Slogan text + Call-to-action

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labore et dolore magna aliquyam erat. Read more Ŋ

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Page 21: Being Visual / Service Design Drinks

How my service works?the co-housing fridge of Electrolux

Karin is a student whom share the

flat with three another students.

She arrived now form the market

and she is making the Check-in in

her Cool-Fridge®Electrolux.

She check the recipes suggestion

to see what she can make with the

new products that she bought, the

Cool-Fridge®Electrolux suggest

a Carrot Cake.

But she haven’t all ingredients to

make the cake, then she check if

one of her flatmates have what she

mss. Using the LookingInside® she

discover Jonh Holl have it and send

a scrap to him by the PostScrap®

service asking for use his ingredi-

ents and inviting him to eat the

cake togheter.

Jonh normally haven’t time to cook

something to himself. He receives

the SMS from Karin and answer: “it

will be a pleasure”.

Jonh arrives at home and they eat

the delicious cake made by Karin.

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Coo

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Page 22: Being Visual / Service Design Drinks

What is the context or focus of my project? Which problem am I trying to solve? What is the value I am taking from this service? How does it fit in my life?

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

https://vimeo.com/58517177

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Page 23: Being Visual / Service Design Drinks

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Page 24: Being Visual / Service Design Drinks

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Page 25: Being Visual / Service Design Drinks

Exercise

Page 26: Being Visual / Service Design Drinks

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Page 27: Being Visual / Service Design Drinks

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Page 28: Being Visual / Service Design Drinks

Draw a storyboard

One scene per A4 sheet.

Each person draws a scene.

You have 10 minutes.

Being Visual • Storyboard Time!

1

How might we get stressed office workers a healthy meal?

Problem/Situation+

Main User

Solution+

Main Touchpoint

User Action

How the user activate

the service?

ServiceAction

Happyend

��gv�ual

Page 29: Being Visual / Service Design Drinks

Draw a storyboard

One scene per A4 sheet.

Each person draws a scene.

You have 10 minutes.

Being Visual • Storyboard Time!

2

How might we vanish the standing tourists on the bike lanes?

Problem/Situation+

Main User

Solution+

Main Touchpoint

User Action

How the user activate

the service?

ServiceAction

Happyend

��gv�ual

Page 30: Being Visual / Service Design Drinks

Draw a storyboard

One scene per A4 sheet.

Each person draws a scene.

You have 10 minutes.

Being Visual • Storyboard Time!

3

How might we help party-goers to overcome their hangover quicklyon the next morning?

Problem/Situation+

Main User

Solution+

Main Touchpoint

User Action

How the user activate

the service?

ServiceAction

Happyend

��gv�ual

Page 31: Being Visual / Service Design Drinks

Draw a storyboard

One scene per A4 sheet.

Each person draws a scene.

You have 10 minutes.

Being Visual • Storyboard Time!

4

How might we get shy new Berlin arrivers get their first date in town?

Problem/Situation+

Main User

Solution+

Main Touchpoint

User Action

How the user activate

the service?

ServiceAction

Happyend

��gv�ual

Page 32: Being Visual / Service Design Drinks

Draw a storyboard

One scene per A4 sheet.

Each person draws a scene.

You have 10 minutes.

Being Visual • Storyboard Time!

5

How might we help cyclists to find a safe parking place in a crowdedbike friendly city? (like Berlin during spring/summer)z

Problem/Situation+

Main User

Solution+

Main Touchpoint

User Action

How the user activate

the service?

ServiceAction

Happyend

��gv�ual

Page 33: Being Visual / Service Design Drinks

Take-away

Page 34: Being Visual / Service Design Drinks

visualizations are interactive tools that will be used, not only appreciated

be mindful about the audience and use their visual vocabulary to communicate

being visual means to help the brain to understand things faster

Black slide = Serious talk

Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Page 35: Being Visual / Service Design Drinks

Nov 13–14, 2015 at Kalkscheune, Berlin / Germany

Interactive conference for Service Innovators

Page 36: Being Visual / Service Design Drinks

Awesome Speakers Engaging BarCamps

Mind-blowing Workshops Walking Service Safari

Page 37: Being Visual / Service Design Drinks

Thank you

servicedesignberlin.de

@SD_Berlin

fb.com/servicedesignberlin