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Of all the social media platforms, Twitter is often considered the most difficult for a business to adapt and integrate into their marketing mix. Limited by its 140 characters and short micro-blog style, this social platform is often pushed aside in favor of the more 'logical' platforms, Facebook, Google+ and LinkedIn. Ironically, in my opinion, Twitter allows businesses the most direct, unique, yet informal point of entry and access to industry leaders, influencers and a new mode of customer communication.
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MATI Jerusalem | Mordecai HoltzJune 2013
How to Market a Business on Twitter
Effectively
#Twitter4bizIL
Agenda
• Introductions• Twitter in a Nutshell• Twitter in Numbers• Twitter & Business• Twitter Basics• Best Practices• Optimize Your Presence
Introductions
Twitter in a Nutshell
• 140 Characters• Micro-Blogging Social
Platform• All Content Public• Communication
Channel• Think IM to Everyone• Networking, News,
Share• Social Stream of
Conversation Updates• What is Important to
Your Customers and Sharing
Twitter in Numbers
Twitter by Numbers
Twitter for Business
Twitter for Business (cont.)
Twitter allows businesses a new mode of customer communication that can be tailored to match their customers’ preferences.
Twitter for Business (cont.)
• Customer Relations• Crisis Management• Corporate Reputation
Management• Event Activation• Issue Advocacy• Product Promotion and Sales• Internal Communication
Identify what Twitter strategy works best for your company or client.
Twitter Strategies
Follow Create Engage Repeat
Strategic Approach to Twitter
Twitter Basics
Points of Access
Twitter.comComputer/ 3rd PartyMobile App
Points of Access
Best Practices
Courtesty of http://visual.ly/best-practices-your-business-twitter-account
Optimize Your Presence
What are your objectives?
Spread information & become a resource Enhance web presence & generate traffic Monitoring of brand & competition
Create community
Customize Your Page
Use logo as avatar
URL, Branded fonts, bio information & a bit of humor
Customize background to show your space
How to Grow
Organic vs
Paid
How to Grow (cont.)
1 Follow people who are likely to follow you
2 Follow influencers in your domain(#followfriday, tweeterio)
3 Follow those who talk about you
4 Take part in conversation (blogs, forums, etc)
5 Communicate on Twitter: integrate Twitter into your website and place a link on all social channels and digital collateral
6 Fill bio using keywords: people read this first when deciding who to follow
Useful Resources
• Using Twitter effectively
• Twitter Marketing Guide
• 5 Tips To Make Your Startup’s Twitter Account Stand Out
• 10 Great Twitter Tools to Transform Your Tweeting Experience
Number 1 Rule
Prepared by @mordecaiholtz
NFP Division Leader & Biz Dev. @PixelPointPress
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