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Twitter - In more than 140 characters

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The SMS of the internet CEO Jack Dorsey Twitter is a global platform for public self-expression and conversation in real time. By developing a fundamentally new way for people to create, distribute and discover content, we have democratized content creation and distribution, enabling any voice to echo around the world instantly and unfiltered Twitters Value Proposition Twitters value proposition as expressed by the Twitter team before the company filed for an IPO in 2013

Twitters value proposition lies in its ability to gather real time opinions. Great news sharing platform. THE platform to break news. Ideal platform for posts to go viral on. Hashtags and @ feature help curate conversations.Twitters value proposition

Other highlights:

Twitter helps organize great, instant meetups (tweetups).Twitter works swell as an opinion poll.Twitter breaks news faster than other sources, often (especially if the news impacts online denizens).Twitter brings great minds together, and gives you daily opportunities to learn (if you look for it, and/or if you follow the right folks).Twitter gives your critics a forum, but that means you can study them.Twitter helps with business development, if your prospects are online Twitter can augment customer service.

Twitters Value Proposition

Gender demographics: 24% of adult men use Twitter.21% of adult women use Twitter.LocationDemographics: 25% of adults in urban areas use Twitter.23% of adults in suburban areas use Twitter.17% of adults in rural areas use Twitter.

Twitter Education Demographics: 30% have graduated college.24% have some college experience.16% are high school grads or less.

Twitter Income Demographics: 27% of adults who make over $75,00027% of adults who make $50,000$74,99921% of adults who make $30,000$49,99920% of adults who make less than $30,000

Twitter User analysis Twitters demographic data suggests that the social media platform has a diverse presence across the board. Whether it is the gender breakdown or age demographic, they all indicate twitters penetration is absolute. Twitter Age demographic: 37% of adults 1829 use Twitter.25% of adults 3049 use Twitter.12% of adults 5064 use Twitter.10% of adults 65+ use Twitter.

Gary Vaynerchuk describes twitter as the only social media platform that places context before content.

For businesses, twitters context is everything. As a brand, twitters hashtag(#) can help you find reviews, concerns, complaints and appreciation online!

So why use twitter for business? Twitter rewards people who listen and give, not those who ask and take. Gary Vaynerchuk

Maximum Clicks: Early MorningFavourites and retweets: Evenings and late at night Best time to tweet: Noon to 1:00 p.m. local time, on average.

When should you tweet?

Image Source: Stocksnap.io


Klout: Helps establish what your online clout is. If youre a business that depends heavily on influence, then klout should be your go to tool. Metrics for TwitterIn-house

Twitter Analytics: Great tool for basic information such as retweets, favourites and engagement rate. Exposure

TweetReach: Tweetreachs easy to use and understand dashboard is perhaps the best way to establish if youre making a mark on twitter or not. *All of the above mentioned measurement tools are free. *Engagement can now only be measured via twitter analytics due to changes within twitters date sharing policy.

Twitter for B2B businesses:Great way to gather insights. As a B2B supplier, it is easy to think of the business as the end user, which is often not the case. Use twitter to promote content created by your own team members. Best place to identify influencers. Competitor analysis: Use twitter to find out what the competition is doing! Twitter for BusinessTwitter for B2C businesses: Unavoidable Whether it is reviews, criticism or endorsement, it is happening on twitter and how! Consumer behaviour is everything and all consumer behavior is on twitter! Customer service made simple, just listen and reply. The opportunity to market content specifically to preexisting markets. B2c > B2B

Be Virgin! @virgin

Listen well and spread your culture, maybe tell the twitter population a thing or two?

Budgeting a generic social media plan is impossible and I would hate to leave you with a depends on your organization answer, so here goes. 1. Consider what you are using twitter for? If youre merely into the business of having a presence, keep the team small. In this case you do not need a lot on the content creation side. 2. Is twitter the central platform that redirects to your product? If so, then content is everything, invest heavily in a social media team to create content worthy of twitter, like videos, blogs and so on. Cost to TweetScenario 1 < $50,000 Scenario 2 > $100,000 *Based on standard salaries for content creators, social media managers and graphic designers.

Twitter tutorial for beginners:

Eager to tweet?

The simple video by technology expert and trainer David A. Cox is a great way to get started on twitter!

Thank you!