The SMS of the internet
http://techonomy.com/people/jack-dorsey/Twitter CEO Jack Dorsey
Twitter is a global platform for public self-expression and
conversation in real time. By developing a fundamentally new way
for people to create, distribute and discover content, we have
democratized content creation and distribution, enabling any voice
to echo around the world instantly and unfiltered Twitters Value
Proposition Twitters value proposition as expressed by the Twitter
team before the company filed for an IPO in 2013
Twitters value proposition lies in its ability to gather real
time opinions. Great news sharing platform. THE platform to break
news. Ideal platform for posts to go viral on. Hashtags and @
feature help curate conversations.Twitters value proposition
Twitter helps organize great, instant meetups (tweetups).Twitter
works swell as an opinion poll.Twitter breaks news faster than
other sources, often (especially if the news impacts online
denizens).Twitter brings great minds together, and gives you daily
opportunities to learn (if you look for it, and/or if you follow
the right folks).Twitter gives your critics a forum, but that means
you can study them.Twitter helps with business development, if your
prospects are online Twitter can augment customer service.
Twitters Value Proposition
Gender demographics: 24% of adult men use Twitter.21% of adult
women use Twitter.LocationDemographics: 25% of adults in urban
areas use Twitter.23% of adults in suburban areas use Twitter.17%
of adults in rural areas use Twitter.
Twitter Education Demographics: 30% have graduated college.24%
have some college experience.16% are high school grads or less.
Twitter Income Demographics: 27% of adults who make over
$75,00027% of adults who make $50,000$74,99921% of adults who make
$30,000$49,99920% of adults who make less than $30,000
Twitter User analysis Twitters demographic data suggests that
the social media platform has a diverse presence across the board.
Whether it is the gender breakdown or age demographic, they all
indicate twitters penetration is absolute. Twitter Age demographic:
37% of adults 1829 use Twitter.25% of adults 3049 use Twitter.12%
of adults 5064 use Twitter.10% of adults 65+ use Twitter.
Gary Vaynerchuk describes twitter as the only social media
platform that places context before content.
For businesses, twitters context is everything. As a brand,
twitters hashtag(#) can help you find reviews, concerns, complaints
and appreciation online!
So why use twitter for business? Twitter rewards people who
listen and give, not those who ask and take. Gary Vaynerchuk
Maximum Clicks: Early MorningFavourites and retweets: Evenings
and late at night Best time to tweet: Noon to 1:00 p.m. local time,
When should you tweet?
Klout: Helps establish what your online clout is. If youre a
business that depends heavily on influence, then klout should be
your go to tool. Metrics for TwitterIn-house
Twitter Analytics: Great tool for basic information such as
retweets, favourites and engagement rate. Exposure
TweetReach: Tweetreachs easy to use and understand dashboard is
perhaps the best way to establish if youre making a mark on twitter
or not. *All of the above mentioned measurement tools are free.
*Engagement can now only be measured via twitter analytics due to
changes within twitters date sharing policy.
Twitter for B2B businesses:Great way to gather insights. As a
B2B supplier, it is easy to think of the business as the end user,
which is often not the case. Use twitter to promote content created
by your own team members. Best place to identify influencers.
Competitor analysis: Use twitter to find out what the competition
is doing! Twitter for BusinessTwitter for B2C businesses:
Unavoidable Whether it is reviews, criticism or endorsement, it is
happening on twitter and how! Consumer behaviour is everything and
all consumer behavior is on twitter! Customer service made simple,
just listen and reply. The opportunity to market content
specifically to preexisting markets. B2c > B2B
Be Virgin! @virgin
Listen well and spread your culture, maybe tell the twitter
population a thing or two?
Budgeting a generic social media plan is impossible and I would
hate to leave you with a depends on your organization answer, so
here goes. 1. Consider what you are using twitter for? If youre
merely into the business of having a presence, keep the team small.
In this case you do not need a lot on the content creation side. 2.
Is twitter the central platform that redirects to your product? If
so, then content is everything, invest heavily in a social media
team to create content worthy of twitter, like videos, blogs and so
on. Cost to TweetScenario 1 < $50,000 Scenario 2 > $100,000
*Based on standard salaries for content creators, social media
managers and graphic designers.
Twitter tutorial for beginners:
Eager to tweet?
The simple video by technology expert and trainer David A. Cox
is a great way to get started on twitter!