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Building relationships in 140 Characters #GrowKelowna

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The slides for my presentation at the #GrowKelowna event: "Grow Your Business with Email & Social Media" today in Kelowna BC, Canada. Find more information here:

Text of Building relationships in 140 Characters #GrowKelowna

  • 1. Learning Research Discovering Information Discuss Inform Share BroadcastFollow to Listen Reach Followers
  • 2. Customer Service Marketing Market Research Promotion Share resources Network Ask Questions Listen.
  • 3. Attract ambassadors Be human Connect Become a Thought Leader Build trust Social Media is part of your brand Marketing doesnt spread, stories do!
  • 4. Resources Ambassadors Share informationvaluable to you Easy to read Well researched Your topics Your style Local (?) Large network Eager to share Authority Follow back Responsive Track record
  • 5. Twitter is for Kids
  • 6.
  • 7. Twitter is a freeadvertising platform
  • 8. Just being on Twitter isenough
  • 9. My customers are not onTwitter
  • 10.
  • 11. Mind what you have learned. Save you it can~Yoda