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Social media marketing conference Hanoi June 2011TUAN HA – VINALINK MEDIA VIETNAM SEO CLUB President
www.vietseo.vn
Social media in Vietnam
Vietnam Social media report on June 2011 by Vietnamsurvey.com
WHO IS VIETNAMSURVEY ?► VietnamSurvey.com / Khaosatthitruong.vn is one of biggest Sub-contractor in Vietnam on Online market survey (From 2006)► Every year : VietnamSurvey runs over 60 studies for TNS Global, Ac nielsen, GlobalTestMarket for most wellknown brands : HITACHI, SONY, YAMAHA, HONDA, TOYOTA, VIETNAM AIRLINES, AT&T, GE…► This report made from 5000 samples in 2 months by online method► This report focuses on Internet users in Vietnam
WHERE USERS GO?
WHERE THEY GO?
54,3% Vietnam Internet usersUsing SOCIAL NETWORK
VIETNAM SOCIAL NETWORK SHARES
VIETNAM SOCIAL NETWORK SHARES
WHERE THEY MAKE MOST DISCUSSION?
WHERE THEY READ BEFORE ORDER A PRODUCT/SERVIVCE?25.3% collect products/services information from SN
SMM in Vietnam?
• 70.3% American companies using FACEBOOK, 58% using LinkedIn, 40% using Twitter, 26.8% using Youtube for business (Source: MCI - Circle Merchant Confidence index April 2011)
• Only 0.4% Vietnam companies using FACEBOOK, 0.07% using Youtube, Only 0.2% using LinkedIn, Twitter, and Other Vietnam SN for business
Social media marketing Solution For vietnam
Localized Social Media
Localized Social Media
► 9.5% using TWITTER
► Only 3.7% using Linkedin
Localized Social Media
Localized Social Media
+
Vote source :facebookvietnam
► 72% for friends connect
► 57% seeking new friends
► 26% Make notes
Forums role• Forums/ Blogs also are Social Media channels• Forums reach 53,3% internet users• Forums seeding reach more rank in SERP• Forums seeding is focused and can influence faster
with low cost.• Forums seeding left long engagement than SN• Forums seeding can be more interactive• Forums seeding campaign can reach more
impressions • Forums not for Building User Loyalty like SN
Tracking media users
TEENS SOCIAL NETWORK POPULAR SOCIAL NETWORK
Do social media Guidelines for employeesEmployees is not a representative ,but he/she can break company’s brand
SM marketers must be trained to be Social Media Master
• Understand SM regulations, Risk and crisis management .
• Get connected with local SN supporters• Understand SM algorisms such as edgeRank
algorism to do SMO• Understand viral flow on SMM• Relations with OCM (Online Community
Managers )• Pull but not Push / quality over quantity
SM News Feed Optimization
Use Integrated marketing for SMM• Use SM tools on mobile/sms , email, web,
blogs, video/audio channels and other digital channels.
• Mixing traditional media with social media creates an integrated marketing strategy (Example : Do SMM on/after offline events will get more interactive)
User loyalty building
• Offers more to community (CRM on SMM)• Be responsive with user.• Maintain / convert community active on/after
campaign • Tracking user behavior to get more CRO
(Convert silent fans to active fans)
Be more creative Applying creative ideas will help you more success on SMM
• Viral is better than buzz• Be Analytical & Observant• Don’t hate Practice and trial• Listen to community every time• Doing social trends content
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