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Aliera Peterson met with the UNF Chapter of the PRSSA and gave a presentation about social media's role in the integrated marketing mix.
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SOCIALSAVVY:
A SOCIAL MEDIA PRIMER:ALIERA PETERSON, PR & SOCIAL MEDIA SPECIALISTBRUNET-GARCÍA MULTICULTURAL ADVERTISING & PR
WHAT DOPEOPLE WANTFROM ONLINE EXPERIENCES?
Everything•All the time•With options•Easy & Immediate•
B2C Experiences
B2B
Exp
ecta
tion
QUESTIONS:CRITICAL
What do I want to share?1. Who do I want to share it?2. Why should they care?3. What information do they want from me?4. How do they “take” their information?5. What do I want them to do?6.
SOCIAL
eek out your audience.
bserve their conversation.
reate your action plan.
mplement your action plan.
nalyze reach and effectiveness.
earn from your mistakes & success.
SEEK OUTYOUR AUDIENCE.
Twitter Facebook MySpace Linked In
(Where do they hang out online?)
OBSERVE THEIRCONVERSATION.
(What is your audience talking about?)
CREATE YOURACTION PLAN
(Make sure to channel overarching strategies)
IMPLEMENT YOURACTION PLAN
ANALYZEREACH & EFFECTIVENESS
(Establishing baselines for future efforts)
LEARN FROMYOUR MISTAKES & SUCCESSES
BLOG
TRADESHOWSWEBINAR
TOOLBOXTHE
BROCHUREADSTWITTER
RADIOCOMMERCIAL
LOGO
PRESS RELEASEWEBSITECONFERENCE
FACEBOOK:
LINKED IN:
TWITTER:
YOUTUBE:
YOUR BLOG:
RISKS...THERE ARE
Data Integrity•Intellectual Property•Privacy•Overexposure•Reputation Management•
Integrated MarketIngCaMPaIgn
FIRST COAST HISPANICCHAMBER OF COMMERCE
SOCIALSAVVY:
A SOCIAL MEDIA PRIMER:ALIERA PETERSON, PR & SOCIAL MEDIA SPECIALISTBRUNET-GARCÍA MULTICULTURAL ADVERTISING & PR
JACKSONVILLEPUBLIC LIBRARY
Goal: Increase the number of new
cards issued and use of the
library’s web site
JACKSONVILLEPUBLIC LIBRARY
JACKSONVILLEPUBLIC LIBRARY
# of
Ca
rds
Issu
ed
2008
14,000
2009
28,123
WORLDAFFAIRS COUNCIL
Goal: Increase Young Professional Membership
WORLDAFFAIRS COUNCIL
WORLDAFFAIRS COUNCIL
# of
Mem
ber
ship
ind
ivid
ua
ls
ind
ivid
ua
ls
ho
use
ho
ld
ho
use
ho
ld
2008
793873
463544
2009
FCHCCAchieving The Dream Scholarship
Goal: Increase awareness and
the number of applications
FCHCCAchieving The Dream Scholarship
¡GANA $2000 EN BECAS UNIVERSITARIAS!
MAYOR’S HISPANIC
AMERICAN ADVISORY BOARD
FIRST COAST HISPANICCHAMBER OF COMMERCE
El Mayor’s Hispanic American Advisory Board
y el First Coast Hispanic Chamber of Commerce
otorgarán 16 becas a estudiantes hispanos elegibles.
PARA APLICAR Y VER MÁS DETALLES, VISITA
http://www.fchcc.com/scholarships.asp
LOS REQUERIMIENTOS DE LAS BECAS VARÍAN LIGERAMENTE ENTRE
LAS DOS ORGANIZACIONES.
El plazo de admisión vence el 4 de septiembre de 2009.
PARA MÁS INFORMACIÓN, contacta a José Rodriguez a través del correo
electrónico: jrodriguez@fchcc.com.
PARA PATROCINAR ESTE PROGRAMA DE BECAS, comunícate con Ed Perez
por el 904.534.0674.
PATROCINADO POR:
OTROS PATROCINADORES:
FCHCCAchieving The Dream Scholarship
# of
Ap
plic
atio
ns
2008
15
2009
150
DISCUSSIONSOCIAL
SAVVY:A SOCIAL MEDIA PRIMER:ALIERA PETERSON, PR & SOCIAL MEDIA SPECIALISTBRUNET-GARCÍA MULTICULTURAL ADVERTISING & PR
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