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Slides from the Stickable Media presentation "Social Media: Where Your Brand Meets The World" Through this presentation Tony Diehl, CEO & Founder of Stickable Media, reveals how your business can use Social Media as an Inbound Marketing tool to control your online image, build a community of strong relationships around your business and position yourself as a leader in your industry. The ultimate goal of this process is to influence purchasing decisions and grow your business in a sustainable way while moving beyond outdated, untrusted traditional advertising and tapping into the power of relationship building as a new model for effective marketing. Not sure where to begin with Social Media? Start here: Get control of the Digital Brand Assets for your business, including 20+ Social Media Profiles & Business Listings with Stickable Media’s FREE Digital Brand Assets Control Package. Visit www.StickableMedia.com to download your FREE copy today.
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Social Media Where Your Brand Meets the World
Learn how to use Social Media effectively to GROW YOUR BUSINESS
1. Control Your Online Image & Reputation
2. Cultivate Strong RelationshipsThrough Inbound Marketing
3. Influence Purchasing Decisions
Smithsburg, PA
Photo 1: http://www.flickr.com/photos/clogozm/ Photo 2: http://www.flickr.com/photos/mzn37/
Pizza Smithsburg
Jonny’s Pizza – Smithsburg, PA
Jonny’s Pizza – Smithsburg PA
Smithsburg, PA
Smithsburg
Smithsburg, PA
Smithsburg, PA
Stan WhitfieldSmithsburg, PA!
Jonny’s Pizza
Open 7 Days a Week! 10am to 11pm
The BEST PizzaIn Smithsburg!
4523 W. King St. Smithsburg, PA
92% of Consumers
trust recommendations from people they
know
70% of Consumers trust opinions posed online by
strangersSOURCE: Neilsen Global Trust in Advertising Survey – http://www.nielsen.com/content/corporate/us/en/insights/reports-downloads/2012/global-trust-in-advertising-and-brand-messages.html
Consumers Losing Trust in
AdvertisingLess than 50% of Consumers
trust Traditional Outbound Advertising
Trust on the decline (2009 to 2011)
SOURCE: Neilsen Global Trust in Advertising Survey – http://www.nielsen.com/content/corporate/us/en/insights/reports-downloads/2012/global-trust-in-advertising-and-brand-messages.html
Magazine
20%
Newspaper
24%
TV
25%
ADOPT SOCIAL MEDIA NOW
MAKE NEW FRIENDS
ENGAGE FRIENDS
GENERATE POSITIVE DIGITAL WORD OF MOUTH
Social Media Where Your Brand Meets the World
Learn how to use Social Media effectively to GROW YOUR BUSINESS
1. Control Your Online Image & Reputation
2. Cultivate Strong RelationshipsThrough Inbound Marketing
3. Influence Purchasing Decisions
Tony Diehl | CEO / Founder
Computer Science Degree from Shippensburg University
Successful independent entrepreneur since 2003
Enjoy helping brands & businesses leverage new technology to market and grow their businessTODAY: Social Media as it relates to Inbound Marketing
EVERYONE is on Social Media
Smoke Signals
Prefer Primitive Forms of Communications
People Who Do Not Use Social Media:
SOURCE: Stat http://www.experian.com/simmons-research/register-2012-digital-marketer.html, iPhone http://www.flickr.com/photos/williamhook/, MacBook http://www.flickr.com/photos/lifeisaprayer/, Smoke Signals http://www.flickr.com/photos/sundve/, Bigfoot http://www.flickr.com/photos/jdhancock/
Can’t Afford It
$$91% of Online Adults
Use Social Media Regularly
Website & Blog
Business Listing Sites
Social Media Profiles
Outbound Marketing
BUY!!BUY!!BUY!!
Source: http://www.flickr.com/photos/fokkomuller/
People are Tuning These Messages OutDVR
Source: DVR http://www.flickr.com/photos/purpleslog/, Gmail http://www.flickr.com/photos/doglotion/, Billboard http://www.flickr.com/photos/ell-r-brown/
National Do No Call Registrywww.DoNotCall.gov
Billboard
?
BUY! BUY!! BUY!!!
Source: Angry Kitty http://www.flickr.com/photos/joeltelling/
Social Media is THE Platformfor Inbound Marketing
BlogE-Book& Earned Email
Social Media
SHOW ME THE MONEY.
$$$
61% LOWER Cost Per LeadInbound Vs. Outbound
1000 new leads
X $100 per new lead (Traditional Outbound Marketing)
= $100,000
X 61% (savings per lead with Inbound Marketing) = $61,000
What would you
do with an
EXTRA
$61,000?
Source: http://www.flickr.com/photos/68751915@N05/
Re-Invest in Inbound Marketing?
Hire a Community Manager
Source: http://www.flickr.com/photos/68751915@N05/
Outbound Marketing is a Sinking Ship
1. Intrusive
2. Nearly impossible to track or measure
3. People tuning it out
4. Turning people off
Inbound Marketing is the Roadmap to
Success1. Complements how
consumers research & make purchases
2. Completely trackable & measurable
3. Cost 61% LESS per lead
4. You will save money & grow your business
Using Social Media as an
Inbound Marketing Tool
Social Media
Simplified
Social Media Simplified
Social Media is Simply a Tool for People to:
Connect Communicate Engage
Others Tools to Connect, Communicate & Engage Your
Business
Source: Receptionist http://www.flickr.com/photos/john_hall_associates/, Showroom http://www.flickr.com/photos/ivanwalsh/
Just Another Sales Tool?
Welcome to my house…
…please don’t spam me!
SIGN HERE!
NOSOLICITING
Source: http://www.flickr.com/photos/weidnerapartmenthomes/
Meet my new friends…
Goals of Social Media
Control Your Online Image
Build a Community Around Your Brand (MAKE NEW FRIENDS)
Position Yourself as a Leader in Your Industry
Facebook.com/HamiltonHyundai Foursquare.com/HamiltonHyundai
Twitter.com/HamiltonHyundai
Youtube.com/HamiltonHyundai
Pinterest.com/HamiltonHyundai
Gplus.to/HamiltonHyundai
Control Your Online Image
Be Found In Search Engines
Build a Community Around Your Brand(Make New Friends)
• Add Insane Value
• Establish the Right Voice
• Cultivate Real Relationships
Photo: http://www.flickr.com/photos/restlessglobetrotter/
Position Yourself as a Leader in Your Industry
Cultivate Real Relationships
“It’s not the number of followers you have or “likes” you get, it’s the strength of your bond with your followers…
…In this game, the one with the most real relationships wins.”
Source: http://thankyoueconomybook.com/
What have we learned about Social Media?
1. Core component of an effective Inbound Marketing strategy
2. Return on Investment = substantially cheaper lead generation + more effective
3. Generate positive ROI through the goals of Social Media
What does this mean for Your Business?
ADOPT SOCIAL MEDIA NOW
MAKE NEW FRIENDS
ENGAGE FRIENDS
GENERATE POSITIVE DIGITAL WORD OF MOUTH
$ INFLUENCE $ $ PURCHASING $
$ DECISIONS $
Facebook.com/StickableMedia
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