Where Marketing Insight Meets Media Genius

Presented to the Nation’s Best Print Media Attendees of

February 5, 2014

We Are

Intersect Media Solutions is a full-service marketing and media placement company. Using the latest industry and media research, we help clients define their advertising objectives, ultimately delivering messages to desired target audiences. Using multiple media platforms, we connect clients with their customers in their preferred medium.

Intersect Media Solutions offers a convenient one-stop solution when placing advertising buys in multiple media and multiple markets (research, planning, ad placement and billing). Intersect Media Solutions’ clients gain instant expertise in buying a dynamic and complex media landscape. The IMS team is composed of client-focused account managers, experienced rate negotiators and knowledgeable media planners/buyers.

A wholly-owned subsidiary of the non-profit Florida Press Association, Intersect Media Solutions serves a growing list of sophisticated clients in multiple media.

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We Are

Intersect Media Solutions is a full-service marketing and media placement company. Using the latest industry and media research, we help clients define their advertising objectives, ultimately delivering messages to desired target audiences. Using multiple media platforms, we connect clients with their customers in their preferred medium.

Intersect Media Solutions offers a convenient one-stop solution when placing advertising buys in multiple media and multiple markets (research, planning, ad placement and billing). Intersect Media Solutions’ clients gain instant expertise in buying a dynamic and complex media landscape. The IMS team is composed of client-focused account managers, experienced rate negotiators and knowledgeable media planners/buyers.

A wholly-owned subsidiary of the non-profit Florida Press Association, Intersect Media Solutions serves a growing list of sophisticated clients in multiple media.

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For clients, we are print

media experts. For newspapers, we are

YOUR champions.

*Read newspaper print or e-Edition or visited newspaper website in the past 7 days, or read newspaper on a mobile device past 30 days

Newspaper Media Used by U.S. Adults

Source: Scarborough Report, 2013, R1 (Multimarket)

More than one in four U.S. adults now access newspaper content online.

Add the print edition to the mix and reach 70% of the total adult population. Total U.S. Adults .

Number PercentTotal U.S. Adults 189,673,149 100% Read paper on mobile device past 30 days 32,362,363 17%Visited Newspaper Website past week 36,357,911 19%Online/Mobile Audience 51,974,210 27%Read Daily print edition yesterday 65,741,448 35%Read Sunday print edition last Sunday 81,235,193 43%Read any daily or Sunday print edition past week 114,851,737 61%Any Newspaper Media past 7 days* 131,976,051 70%

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Newspaper Media Used by GenerationMore than six in 10 U.S. adults in all generations are reached

by newspaper media each week. Millennials/

Gen YersBorn 1980 - 1994

Gen XersBorn 1965 - 1976

BoomersBorn 1946 - 1964

Silent/GIsBorn prior to 1946

64%

50%

36%

68%73%

78%

56%

67%

76%

33%24%

11%

Non-Print MediaRead e-edition or visited newspaper website past 7 days, read paper on mobile device past 30 days.

Print MediaRead a daily or Sunday newspaper in the past week

Total Newspaper Media

Source: Scarborough Report, 2013 R1 (Multimarket) 5

Millennials’ Source of Coupons and Deals*

*respondents 18-34

Source: Valassis Annual Purse String Survey, September 2013

Source % of RespondentsNewspaper 51Emails/coupon alerts 50Internet searches 38Mailbox 33In-store offers 25Links from savings cites/blogs 23Retail circulars 21Coupon books 20

Millennials rely more heavily on print for their shopping behaviors than you might expect. Newspaper is

their #1 source for coupons and deals.

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"… the survey results are somewhat counter intuitive from what you might expect… (though) heavy digital users… this group also embraces tried and true methods for savings… as any other age group… testament to… savings from both print and digital… “

Lisa Reynolds, Valassis Vice President of Consumer Engagement

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25%1

23%2

22%3

18%4

9%5

8%6

DailyNewspaper

Market Share

36%Percent of U.S. Adults

Who Read ANewspaperYesterday

1) Drank past 7 days; 2) bank household uses; 3) used for lunch past 30 days; 4)shopped past 30 days; 5) Auto insurance provider; 6) used for breakfast past 30 days

Client Advertising Placement Services Negotiate most efficient rates/value for your media dollar. Contract management with client direction. Custom client newspaper database to ensure accuracy and efficiency in planning optimum

coverage and ROI analysis. Research and placement of all newspaper advertising products and services. Planning estimates. Mechanical information. One order/One invoice. Publication verification. Invoice reconciliation. Payment to all publications.

Other Services: Market analysis. Media research and analysis. Ad trafficking. Digital placement and reporting.

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Marketing Services and Resources With more than 50 years of experience in consumer, database and

media research, the IMS Marketing Team will assist you with:

Services

Consumer Research

Mapping

Strategic Planning

Lifestyle Segmentation

Site Location

Competitive Analysis

Presentation Development

Survey Research

Database Management

Circulation Analysis

Resources

CLARITAS PrimeLocation

CLARITAS ConsumerPoint

Scarborough Research

Alliance for Audited Media

SRDS

Map Point

Ad-Ology

Spyfu

Arbitron

Nielson

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Media Placement Capabilities

Daily & Community NewspapersROP – Run of PaperInsertsSection AdvertisingZoned ProductsAlternative PubsHispanic MediaSpecial SectionsSpecial ProjectsFront Page NotesTMCsSMCsFront Page AdsDynamic Ad UnitsSpadeasGatefoldsSpecial Events/ Sponsorships

InternetNewspaper.comsRun of SiteChannel AdvertisingRich MediaHyper-local Lifestyle SitesSEMSEOSearch Engine PartnershipsBehavioral TargetingOnline ReTargetingOnline Video NetworkOnline Contests Email BlastsEmail NewslettersHigh Impact AdsFPS Digital Ad Network Online Advertiser Networks

MobileNewspaper.com AppsIPAD AppsCustom Content AppsCustom Advertiser AppsCustom Landing PagesGeo-Targeting/Location-Based Ads

Other Advertising Social Media AdvertisingCustom Direct MailMagazinePrinting Services RadioBus WrapsOutdoor Television

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IMS Relationships

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IMS

Client Direct

Agency and

Client

Agency

Print Partners

AgencyAll Media Services

Successful Partnerships for New Revenue Generation

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Newspapers

The Kennedy Group

Creative-only Agencies

Our Clients are State, Regional and National

National FashionDiscount Retailer

National FashionDiscount Retailer

National HomeFashion Discount Retailer

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1,000,000,000 FSIs Placed in 201335 Clients

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National FashionDiscount Retailer

National HomeFashion Discount Retailer

National FashionDiscount Retailer

C

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Custom Direct Mail Conversion Success

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Store AddressZip

Code13-Week Sales

% Volume (of HHs w/Zip Code)

Cum % Sales Volume Newspaper HHLDS

Daily HHD & SC Total

Daily HHD & SC Pen

% TMC

HD/SC/TMC

Total HD/SC/TMC

Pen %

Coverage of Primary Zips and

Store Total

Pen % by

Primary Zips and

Store Total

Total Food Lion 13-

Week Sales by Zip Code

123 123 Grocery Lane 12345                        

27603 $609,265 53.62% 53.62% America’s Best Newspaper 16,646 2,372 14.2% 0 2,372 14.2%     $2,773,861.18

27603 America’s Best Newspaper

16,646 8,188 49.2% 0 8,188 49.2%     $2,773,861.18

27603 America’s Best Newspaper

16,646 3,483 20.9% 0 3,483 20.9%     $2,773,861.18

27539 $172,619 15.19% 68.82%America’s Best Newspaper

6,195 1,129 18.2% 0 1,129 18.2%     $891,703.36

27539      America’s Best Newspaper

6,195 4,655 75.1% 0 4,655 75.1%     $891,703.36

27529 $43,223 3.80% 72.62%America’s Best Newspaper

15,782 11,958 75.8% 0 11,958 75.8%     $3,255,657.65

          22,841         Primary Zip 19,827 86.8%  

          38,623         Store Total 31,785 82.3%  

Client Initiated Project

to Evaluate FSI

Distribution Efficiency

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Medicaid, MedicareRecipients in Florida by

Zip Code

Demographic Targeting Shared Mail Conversion

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Has MedicareGeography Id Geography Name 2013 Households Age Index Medicaid Index HHI Index

32234 Jacksonville 2,506 108 95 10632220 Jacksonville 4,707 99 92 9632204 Jacksonville 3,548 168 103 14232202 Jacksonville 1,924 102 125 18532217 Jacksonville 8,194 154 121 10432205 Jacksonville 12,894 99 118 12532211 Jacksonville 12,303 99 113 12332216 Jacksonville 14,833 117 105 10232219 Jacksonville 4,366 106 122 10832210 Jacksonville 23,467 102 120 10532233 Atlantic Beach 8,912 109 122 9132250 Jacksonville Beach 12,662 122 89 9132277 Jacksonville 11,436 94 96 9232266 Neptune Beach 3,274 119 99 8932223 Jacksonville 9,500 126 93 5932225 Jacksonville 20,491 91 78 64

The critical zip codes – those that index high for Age 65+ and HHI under $35,000 and index low for “Having Medicare/Medicaid” – are in the red box.

Total Duval County HH in Key Zips: 121,752

Source: Nielsen, MediaMark 2012

Duval County, Jacksonville FL Key Zip Codes

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Zip Index ishigh for:• Age 65+• No Medical Insurance• HH Income < $35,000

Zip Index ishigh for:• Age 65+• No Medical Insurance

Source: Nielsen, MediaMark 2012

Key Zip Codes in Duval County Jacksonville, FL

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Direct Mail Conversion – Auto Dealer

According to The 2012 Scarborough Study, three out of four (75%) Orlando area adults are willing to travel up to 30 miles to buy a pre-owned vehicle. In Tampa/St Petersburg, this figure was even higher with eight in 10 adults (79%) saying they traveled up to 30 miles. Of course, other factors such as daily commuting patterns and easy road access also effect the time and distance one is willing to travel. But a standard rule of thumb for auto industry marketing execs says the bulk of marketing expenses should be targeted within 30 miles of a dealership. For Evolution Auto, this 30-mile target market encompasses the zip codes shown in the following maps.

78% of adults who say that they are likely to shop evolution auto’s primary Sanford competitor, CarMax, say they are willing to travel up to 30 miles.

“How far did you travel to buy/lease your last used vehicle?”

Less than 10 miles 634,259 36%10-19 miles 384,253 22%20-29 miles 300,374 17%30 miles or more 425,158 24%

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Utilize Hispanic publications for insert coverage within 30 mile radius of store.

Incorporate client customized e-mail blasts to targeted Hispanic Households within 30 mile radius of store.

48,441 Hispanic Households 33,137 Hispanic Households with credit rating of 650 and above 25,614 Hispanic Households with credit rating of 700 and above

Thank You

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Melanie Mathewson Vice President

Intersect Media Solutionsv 321.283.5259

mmathewson@intersectmediasolutions.com