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In this talk, I share about the importance of combining social media and social intranet to transform businesses to be social business and deliver values such as service innovation and improved productivity
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When Social Media
meets Social intranet
@roanyong
Source: http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/
50% of Web Sales to Occur via Social Media by 2015
http://mashable.com/2012/11/01/facebook-sales/
Social Media
Social Business
Social Media
Social intranet
Social Business is a business that embraces networks of people to create business value. Social businesses embrace technology to enhance relationships between employees, customers, and partners.
Social Business
Social Media
Social intranet
An Effective Platform for PR 2.0 1 A Platform to Emotionally Connect With the Customers
2
Business Values Social media
Social Media
Using Social Media Is No Longer a Choice
Today’s Customers Are Citizen Journalists!
Organisations Must Have Social Media Presence To Avoid PR Nightmare
Social Media
Using Social Media Means Putting Social Media Policies in Place
Social Media
Using Social Media Means Putting Social Media Policies in Place
Facebook Posting
Profanity Others
Source: http://techland.time.com/2011/05/24/47-of-facebook-walls-contain-profanity-but-should-employers-give-a-darn/
Absolutely! Examples of Social Media Policy: • [Ford] Play Nice, Be Honest • [Oracle] Employees must establish that all opinions are their own and not Oracle’s, but at the same time, distinguish that they are indeed employees of Oracle.
Social Media
1. An Effective Platform for PR 2.0
Social Media is Free, Two-Way Marketing & PR Tools with Wide Reach
Facebook is the new magazine
Youtube is the new TV
Twitter is the new Radio
Social Media
1. An Effective Platform for PR 2.0
Social Media is Free, Two-Way Marketing & PR Tools with Wide Reach
A means to showcase social proof
Social Media
2. A Platform to Emotionally Connect with the Customers
Social Media provides means to visualise / storytell to harness peer influence
Social Media
When Social Media Backfires
Not Using Enough Collective Intelligence
No 1 Reason Social Media Backfires
Caution: Let Go of Control You can’t 100% predict the outcome of social media campaign
Social Media
Not Using Enough Collective Intelligence
Some staff give responses to a number of angry people
Not testing assumption!
The use of Social Media in organisations has to be backed up by Social Intranet
Social intranet is an intranet where all employees can author content and connect easily. Or, Social intranet is an internal social media for organisations.
Social intranet
Social Media
A Platform for Internal Collaboration
1
A Means to Reinforce Purpose and to Facilitate Change
2
Business Values Social intranet
Social intranet
1. Making Work “Social” (A Platform for Internal Collaboration)
Social intranet
2. Igniting Organisational Culture Revolution (Facilitating Change)
Source: http://www.thoughtfarmer.com/blog/2012/06/27/social-intranet-case-study-financial-institution-banking-on-employee-engagement/
• Blogging on the intranet • Facilitating a discussion forum
Communicate top mgmt purpose/vision via:
2. Igniting Organisational Culture Revolution (Facilitating Change)
Social intranet
Source: http://www.youtube.com/watch?v=vwwtcl6BDqU
• “Internal Twitter” (Yammer) • Opportunities for personal branding
Breaking information silos in organisations via
Launching a mock “internal social media” campaign
Social intranet
Source: www.cmswire.com/cms/social-business/the-social-intranet-tools-trends-and-whos-using-it-infographic-017606.php
Anatomy of Social Intranet
Social intranet
3 Products to Consider
Microsoft Sharepoint + Yammer 1
Jive Software 2
Thought Farmer 3
http://sharepoint.microsoft.com/en-us/Pages/default.aspx
http://www.jivesoftware.com/
http://www.thoughtfarmer.com/
Note: Singapore SMEs may want to try a free, cloud-based social intranet: Bitrix24. Here is the URL: http://www.bitrix24.com/
https://www.yammer.com/
Social Business
Social Media
Social intranet
An Effective Platform for PR 2.0
A Platform to Emotionally Connect With Customers
1 2
A Platform for Internal Collaboration
A Means to Reinforce Purpose and to Facilitate Change
1 2
Deliver Exceptional Customer Experience
1
Collaborate Better -> Improve Productivity/Innovate
2
Business Values Social
business
Be a More Nimble Organisation 3
Social business
Example #1 - Samsung Create Service Innovation
Social business
Example #2 - Xilinx
URL: http://sloanreview.mit.edu/improvisations/2011/12/02/using-social-media-for-peer-to-peer-collaboration-the-xilinx-example/
Raise Engineers’ Productivity by 25%
1. Organisations have to be in Social Media
Key Take-Away
2. Social Media has to be supported with Social Intranet
3. Transform your organisation to be Social Business
Products
Services
Experience
Value
Strategist | Consultant | Speaker
About Me
bit.ly/sociacol
e-book
www.roanyong.com
@roanyong
roan.yong
roan julius indra
