Slides from the Stickable Media presentation "Social Media: Where Your Brand Meets The World" Through this presentation Tony Diehl, CEO & Founder of Stickable Media, reveals how your business can use Social Media as an Inbound Marketing tool to control your online image, build a community of strong relationships around your business and position yourself as a leader in your industry. The ultimate goal of this process is to influence purchasing decisions and grow your business in a sustainable way while moving beyond outdated, untrusted traditional advertising and tapping into the power of relationship building as a new model for effective marketing. Not sure where to begin with Social Media? Start here: Get control of the Digital Brand Assets for your business, including 20+ Social Media Profiles & Business Listings with Stickable Medias FREE Digital Brand Assets Control Package. Visit www.StickableMedia.com to download your FREE copy today.
1. Social Media Where Your Brand Meets the WorldLearn how to use Social Media effectively to GROW YOUR BUSINESS 1. Control Your Online Image & Reputation 2. Cultivate Strong Relationships Through Inbound Marketing 3. Influence Purchasing Decisions 2. Pizza Smithsburg Smithsburg, PA Open 7 Days a Week! 10am to 11pm Smithsburg, PA Smithsburg, PA Smithsburg Jonnys Stan Whitfield Smithsburg, PA Smithsburg, PA! Pizza Jonnys Pizza Smithsburg, PA The BEST Pizza Jonnys Pizza Smithsburg PA In Smithsburg! 4523 W. King St. Smithsburg, PAPhoto 1: http://www.flickr.com/photos/clogozm/ Photo 2: http://www.flickr.com/photos/mzn37/ 3. 92% of Consumers trust recommendations from people they know 70% of Consumers trust opinions posed online by strangersSOURCE: Neilsen Global Trust in Advertising Survey http://www.nielsen.com/content/corporate/us/en/insights/reports-downloads/2012/global-trust-in-advertising-and-brand-messages.html 4. Consumers Losing Trust in Advertising Less than 50% of Consumers trust Traditional Outbound Advertising Trust on the decline (2009 to 2011) Magazine Newspaper TV20% 24% 25%SOURCE: Neilsen Global Trust in Advertising Survey http://www.nielsen.com/content/corporate/us/en/insights/reports-downloads/2012/global-trust-in-advertising-and-brand-messages.html 5. ADOPT SOCIAL MEDIA NOW MAKE NEW FRIENDS ENGAGE FRIENDS GENERATE POSITIVE DIGITAL WORD OF MOUTH 6. Social Media Where Your Brand Meets the WorldLearn how to use Social Media effectively to GROW YOUR BUSINESS 1. Control Your Online Image & Reputation 2. Cultivate Strong Relationships Through Inbound Marketing 3. Influence Purchasing Decisions 7. Tony Diehl | CEO / Founder Computer Science Degree from Shippensburg University Successful independent entrepreneur since 2003 Enjoy helping brands & businesses leverage new technology to market and grow their businessTODAY: Social Media as it relates to Inbound Marketing 8. EVERYONE is on Social Media People Who Do Not Use Social Media: Cant Afford It Prefer Primitive Forms of Communications $ $ Smoke SignalsSOURCE:Stat http://www.experian.com/simmons-research/register-2012-digital-marketer.html, iPhonehttp://www.flickr.com/photos/williamhook/,MacBookhttp://www.flickr.com/photos/lifeisaprayer/, Smoke Signals http://www.flickr.com/photos/sundve/, Bigfoot http://www.flickr.com/photos/jdhancock/ 9. Website & Blog Social Media Profiles Business Listing Sites 10. Outbound Marketing BUY!! BUY!! BUY!!Source: http://www.flickr.com/photos/fokkomuller/ 11. People are Tuning These Messages Out DVR National Do No Call Registry www.DoNotCall.gov BillboardSource: DVR http://www.flickr.com/photos/purpleslog/, Gmailhttp://www.flickr.com/photos/doglotion/, Billboard http://www.flickr.com/photos/ell-r-brown/ 12. BUY! BUY!! BUY!!!Source: Angry Kitty http://www.flickr.com/photos/joeltelling/ 13. Social Media is THE Platform for Inbound Marketing 14. E-BookBlog & Earned Email Social Media 15. SHOW ME THE MONEY. $$$ 16. 61% LOWER Cost Per Lead Inbound Vs. Outbound 17. 1000 new leads X $100 per new lead (Traditional Outbound Marketing) = $100,000 X 61% (savings per lead with Inbound Marketing) = $61,000 18. What would you do with an EXTRA $61,000?Source: http://www.flickr.com/photos/68751915@N05/ 19. Re-Invest in Inbound Marketing? Hire a Community ManagerSource: http://www.flickr.com/photos/68751915@N05/ 20. Outbound Marketing is a Sinking Ship1. Intrusive2. Nearly impossible to track or measure3. People tuning it out4. Turning people off 21. Inbound Marketing is the Roadmap to Success1. Complements how consumers research & make purchases2. Completely trackable & measurable3. Cost 61% LESS per lead4. You will save money & grow your business 22. Using Social Media as anInbound Marketing Tool 23. Social Media Simplified 24. Social Media Simplified 25. Social Media is Simply a Tool for People to: Connect Communicate Engage 26. Others Tools to Connect, Communicate & Engage Your BusinessSource: Receptionist http://www.flickr.com/photos/john_hall_associates/, Showroom http://www.flickr.com/photos/ivanwalsh/ 27. Just Another Sales Tool? 28. Welcome to my houseplease dont spam me! 29. SIGN HERE! 30. NO SOLICITINGSource: http://www.flickr.com/photos/weidnerapartmenthomes/ 31. Meet my new friends 32. Goals of Social Media Control Your Online Image Build a Community Around Your Brand (MAKE NEW FRIENDS) Position Yourself as a Leader in Your Industry 33. Control Your Online ImageFacebook.com/HamiltonHyundai Foursquare.com/HamiltonHyundai Youtube.com/HamiltonHyundai Twitter.com/HamiltonHyundai Gplus.to/HamiltonHyundai Pinterest.com/HamiltonHyundai 34. Be Found In Search Engines 35. Build a Community Around Your Brand (Make New Friends) Add Insane Value Establish the Right Voice Cultivate Real RelationshipsPhoto: http://www.flickr.com/photos/restlessglobetrotter/ 36. Position Yourself as a Leader in Your Industry 37. Cultivate Real Relationships Its not the number of followers you have or likes you get, its the strength of your bond with your followers In this game, the one with the most real relationships wins.Source: http://thankyoueconomybook.com/ 38. What have we learned about Social Media?1. Core component of an effective Inbound Marketing strategy2. Return on Investment = substantially cheaper lead generation + more effective3. Generate positive ROI through the goals of Social MediaWhat does this mean for Your Business? 39. ADOPT SOCIAL MEDIA NOW MAKE NEW FRIENDS ENGAGE FRIENDS GENERATE POSITIVE DIGITAL WORD OF MOUTH $ INFLUENCE $ $ PURCHASING $ $ DECISIONS $ 40. For More Helpful Tips & Advice, Join Our Community: Facebook.com/StickableMedia