Social Media for Recruitment Companies

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Social Media for Recruitment Companies

By

Colm HannoneSocialMedia

To Future Elite Leaders

www.eliteleaders.co.uk

London July 25th 2012

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eSocialMedia is an enterprise social media consultancy based in London

We help B2B companies achieve real business value from having online interactions with clients and talent

eSocialMedia

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Business decision makers are time poor with over

50 hours of backlogged work on their desk.

Cold calls are ignored by 73% of decision makers

and emails are becoming less and less effective.

Two out of three decision makers place more trust

in their own research than in information provided

by a salesperson– Market Transformations

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Why Online Social Interaction in B2B?

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Today’s Empowered Buyer

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Buyer Strategies for Technology Research

Tech buyer’s find 70% of purchasing information on

their own

86% of business technology buyers engage in some

kind of social media activity for business purposes

[Business technology buyers are] adjusting their

social behaviours in their quest to find

engagements that provide them with real business

value

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The Bar Analogy

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Agenda

• Why online social interaction?

• How to structure your process

• What are SMEs doing?

• What are Multinationals doing?

• Questions for me

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Why Online Social Interaction in B2B?

• Your target audience is online

• They like to interact with people about things that matter to them

• If you do it well you get more meetings and more business

• Most competitors are not interacting well online, so there is an opportunity

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Benefits of Online Social Interaction

• Market intelligence

• Product development

• Sourcing prospects

• Competitor analysis

• Operational efficiency over calls and email

• Build rapport and relationships online

• Build brand and reputation

• Keep in touch with more clients and be front of mind for upsell opportunities

• Engage talent and hire directly

• Customer service savings over call centers

• Faster and cheaper internal and external comms

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But More Importantly...

Get More Meetings!

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eSocialMedia’s Process for SMEs

This methodology is in five parts:

Listen Target EngageInfrastructurePlan

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Plan

• Business Objectives?

• Target Audience?

• Social Interaction Related Objectives?

• Quantifiable Value?

• Who Cares?

• Resources?

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Infrastructure

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Traffic – Department Blog:Website

8:1

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Listen

Other tabs display relevant

videos, conversations

and competitor mentions

RSS News feeds

Google news

summary

Conversations on forums

Conversations on blogs

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Target

• The key to social media conversation is CONTENT

• Based on what you have learned from the monitoring define a CONTENT STRATEGY to build a ‘warehouse’ of answers for questions your target audience is asking

• Turn this into a CONTENT SCHEDULE so you can produce a variety of blogs, videos, etc over the coming months

• Define your TAGGING plan so that this content can be found and spread throughout the social space

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Engage

Staff should be trained on:

• Starting online conversations

• Online conversational etiquette

• How to seed conversations in various conversational spaces

• How to re-use other interesting content

• Best practice guides for blogging, tweeting, etc

• Using the tools and infrastructure to engage with clients

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Does It Work For SMEs?

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Does It Work For SMEs?

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What Are Multinationals Doing?

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Skype

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Twitter @ColmHannon

Colm.Hannon@esocialmedia.co.uk

Skype: Colm.Hannon

Contact