Social media and your business

Zach Ferreszach@bouncefire.com

@zcferres

Web 1.0 Web 2.0

Dial-Up Broadband

Animations, black backgrounds, and green text

Minimalism

Confusing and hard to navigate websites

User-Experience driven design

Long-sales letter Interactivity and engagement

Static Dynamic

Easy to get traffic Fight for traffic

Phonebook style web-pages Two-way communication

the internet evolution.

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the business evolution.The Old The New

Baby Boomers Gen-Y, Gen-Z

Self-Employment Entrepreneurship

Efficiency Customer service

Made in the USA Globalization

Philanthropy Social entrepreneurship

Bureaucracy Flat organizational structure

Corporations Start-Ups

Phone and Mail Skype and E-Mail

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the marketing evolution.The Old The New

Broadcasting Listening

Newspaper Website

Learn to sell Learn to find pains

50% Off Sales Free Stuff (Freemium)

Quantity Quality

Cold Calls Referrals and Networking

Hard Sales Relationship Selling

Radio and television Internet Marketing and Social Media

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social media explained.• It is an internet-based communication

channel that relies on social interaction and the liberation of content– Subset of the Web 2.0 movement

– Community driven websites and internet applications

– Groundswell that ischanging the way welive our lives

– Much more than social networking

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the landscape.

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what social media isn’t.

• It isn’t “Free”• It isn’t a short-term fix• It isn’t won’t fix a crappy business

(catalyst)• It isn’t about the number of connections• It isn’t a replacement for SEO• Immediate ROI• It isn’t an answer for poor customer

service7

who cares.

• Increase efficiency

• Decrease expenses

• Increase revenues

• More sales• Gain insights and

knowledge

• Increase customer satisfaction and customer interaction

• Innovate• Get more relevant

trafficon our website

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what’s in it for me.• Build brand awareness & advocacy• Build a network• Recruit• Reputation management• Drive relevant traffic to your site• PR• Customer service & customer experience• Strengthen customer loyalty• Beat your competitor• Personal branding

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social media for your business.

• Retention• Engage customers• Sell yourself not your business, leverage

personal relationships and authority• Create good content• Give free stuff• Make other people feel important• Monitor and respond• Encourage employees involved but don’t

limit them10

# x % x $t

how do I start?• Define target demographics and

psychographics• Usage guidelines• Influencer and decision maker matrix• Separate strategies

– Timeline– Content generation– Execution plan– Frequeny– Voice

• Integration11

the future.

• Web 3.0 / semantics web• Cloud computing• Mobility• TV/Phone/Internet• Access everywhere• Embrace or 10 years you might be in

trouble trouble

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recommended reading.• Groundswell: Winning in a world

transformed by social technologies – Charlene Li and Josh Bernoff

• Trust Agents – Chris Brogan• Crush It! – Gary Vaynerchuck• Socialnomics – Erik Qualman• Mashable.com – Social Media Guide• TechCrunch.com – Web 2.0• WebWare.com – Web 2.0

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thank you.