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Explore the growing phenomenon some are calling the best social media since Facebook and Twitter. Pinterest is a visual bulletin board that lets you discover new things and get inspiration from people who share your interests —books, travel, home décor, wedding planning, favorite recipes, anything! This class will show you how to set up your pinboards, “pin” and “re-pin” items off the web, “follow” pinners, and “like” photos. Join us and expand the community of people who stimulate your personal – and professional – creativity.
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� Background � What is Pinterest � Stats and the Buzz � Ge6ng Started � How to use it � Wrap-‐up
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Topics
Background � Development of Pinterest began in December 2009, and the site launched in March 2010, used to be on an invitaHon only basis, but no more.
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Pinterest Co-‐Founders Ben Silbermann and Evan Sharp:
“We wanted to create a place where you can go to upload or collect things on the web and simply organize it the way you want to.”
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What is it? � Pinterest is a “virtual pinboard” that lets people share anything and any topic on the web that they find interesHng and beauHful – e.g., pictures, quotes, recipes, etc.
� Conceptually similar to social bookmarking sites. � Content is organized in “Boards” and organized in categories.
� Each piece of content is called a “Pin”
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Examples of Pins
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What is it? � People can “like” your pins and they can “repin” them on their boards, comment on them and share on Facebook and TwiVer.
� You can follow people and they can follow you. And they can just follow one of your boards if they choose.
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Pinterest is one of the largest social media networks on the web. The network saw +4377% growth between May 2011 and May 2012.
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In the news…
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10 TechCrunch, 2012
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13 Mashable, 2012
What are people pinning?
14 Mashable, March 2012
Pins by Method
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Ge6ng Started
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AnalyHcs for Business Page
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Pins
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Repins
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Add Pinterest Icon to your website
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hVp://pinterest.com/about/goodies/
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Engaging on Pinterest � Build your brand out, share interesHng and relevant content, create engagement
� Add products with prices to drive awareness � Service businesses can create posHngs with infographics that contains useful informaHon or a graphic with a quote
� Post videos (hosted on YouTube) � Add links to your pins’ descripHons giving your business the benefit of your links carrying over with your pins when users re-‐pin them
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Engaging with Pinterest � Run compeHHons where the winner is the user who pins the best pictures or has the Pinterest board with the best collecHon of pins.
� Run offers -‐ Pin images of offers, giveaways, discounts from your website and detail your offer in the descripHon, or you can create images exclusively for Pinterest where everything about the offer is wriVen on the image.
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Engaging with Pinterest � So make sure you add at one or more shareable image to every page of your website so your readers get to choose their favorite image to pin.
� Find the most shared images on Pinterest and get to know who’s sharing them. You need to do this regularly to improve your own Pinterest markeHng strategy.
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hVp://woobox.com/pinterest 75
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Monitor Your Google AnalyHcs
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Thank You! Bridget Gibbons
bridget@gibbonsdigital.com Gibbonsdigital.com @gibbonsdigital
i.com/gibbonsdigital
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