Pinterest for business and personal

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    11-May-2015

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Explore the growing phenomenon some are calling the best social media since Facebook and Twitter. Pinterest is a visual bulletin board that lets you discover new things and get inspiration from people who share your interests books, travel, home dcor, wedding planning, favorite recipes, anything! This class will show you how to set up your pinboards, pin and re-pin items off the web, follow pinners, and like photos. Join us and expand the community of people who stimulate your personal and professional creativity.

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  • 1.Topics Background What is Pinterest Stats and the Buzz Ge6ng Started How to use it Wrap-up 2

2. Background Development of Pinterest began in December 2009, and the site launched in March 2010, used to be on an invitaHon only basis, but no more. 3 3. Pinterest Co-Founders Ben Silbermann and Evan Sharp: We wanted to create a place where you can go to upload or collect things on the web and simply organize it the way you want to. 4 4. What is it? Pinterest is a virtual pinboard that lets people share anything and any topic on the web that they nd interesHng and beauHful e.g., pictures, quotes, recipes, etc. Conceptually similar to social bookmarking sites. Content is organized in Boards and organized in categories. Each piece of content is called a Pin 5 5. Examples of Pins 6 6. What is it? People can like your pins and they can repin them on their boards, comment on them and share on Facebook and TwiVer. You can follow people and they can follow you. And they can just follow one of your boards if they choose. 7 7. Pinterest is one of the largest social media networks on the web. The network saw +4377% growth between May 2011 and May 2012. 8 8. In the news 9 9. TechCrunch, 201210 10. 12 11. Mashable, 2012 13 12. What are people pinning? Mashable, March 201214 13. Pins by Method 15 14. Ge6ng Started 16 15. # 17 16. # 18 17. # 19 18. # 20 19. 21 20. # 22 21. # 23 22. 24 23. # 25 24. # 26 25. # 27 26. # 28 27. # 29 28. # 30 29. # 31 30. # 32 31. # 33 32. # 34 33. # 35 34. # 36 35. # 37 36. # 38 37. # 39 38. # 40 39. # 41 40. # 42 41. # 43 42. # 44 43. # 45 44. # 46 45. # 47 46. # 48 47. # 49 48. # 50 49. # 51 50. # 52 51. AnalyHcs for Business Page # 53 52. Pins #54 53. Repins #55 54. # 56 55. # 57 56. Add Pinterest Icon to your website hVp://pinterest.com/about/goodies/ 58 57. 59 58. 60 59. # 61 60. # 62 61. Engaging on Pinterest Build your brand out, share interesHng and relevant content, create engagement Add products with prices to drive awareness Service businesses can create posHngs with infographics that contains useful informaHon or a graphic with a quote Post videos (hosted on YouTube) Add links to your pins descripHons giving your business the benet of your links carrying over with your pins when users re-pin them 63 62. Engaging with Pinterest Run compeHHons where the winner is the user who pins the best pictures or has the Pinterest board with the best collecHon of pins. Run oers - Pin images of oers, giveaways, discounts from your website and detail your oer in the descripHon, or you can create images exclusively for Pinterest where everything about the oer is wriVen on the image. 64 63. Engaging with Pinterest So make sure you add at one or more shareable image to every page of your website so your readers get to choose their favorite image to pin. Find the most shared images on Pinterest and get to know whos sharing them. You need to do this regularly to improve your own Pinterest markeHng strategy. 65 64. 66 65. 67 66. 68 67. 69 68. 70 69. 71 70. 72 71. 73 72. 74 73. hVp://woobox.com/pinterest 75 74. # 76 75. Monitor Your Google AnalyHcs 77 76. Thank You! Bridget Gibbons bridget@gibbonsdigital.com Gibbonsdigital.com @gibbonsdigital i.com/gibbonsdigital