Marketing Unplugged creds

Marketing Unplugged is an innovation company that loves unplugged music and sneers at synthesizer music.

We think unplugged music requires real talent, real understanding of music and is unique, though sometimes messy.

We think synthesizers are too much about process and science and not enough about music.

Marketing is like synthesizer music and needs to get unplugged.

SUCCESS!!

Marketing Is A Wannabe Science

That Hasn’t Been Too Successful

Hence The Need To Focus On…

Share of heart rather than share of voice

Need To Unplug Brands From The Marketing Jargon Generator

We Need A New Way Of Thinking

Principles Of Marketing Unplugged

Consumers, like music lovers, are irrational

Music geniuses break genre boundaries

Music is always rooted in culture

Add dance to music

Money for concerts, though music is free

Committees & computers don’t make great music

Why you need us

Because you need innovation in marketing. Our core competencies lie in developing innovative marketing and brand strategies for growth.

So, if your marketing efforts are not giving back the results that you thought they would, there must be a good reason for that. We find the reason and an innovative solution to overcome it.

If you think that your marketing team is so caught up in the urgent and is not focusing on the important, we would love to take on the important. If your brand is a me-too and not doing well, or if you want to outsmart your competition and not outspend it, we believe we are the people who can help you do that.

At Marketing Unplugged, we offer real partnership (we make money only if you do), genuine understanding of your business and the challenges you face. We work with brutal honesty/no bullshit, a jargon-free and straightforward approach.

We combine clear and incisive direction with our passion and experience, to produce distinctive and differentiating ideas, actionable creative strategies that your business can actually implement. And ultimately get more bang for your buck.

What we offer to our clients

Integrated Strategy

Channel Planning

Games Competition PlayNew Product Development

Innovation Workshops

Trend Forecasting

Deciphering Cultural Codes

Some Of Our Past Studies

Remixed

Generation

Study into how Indian youth

is mixing traditional and

Western cultures to create a

whole new way of life

Bunty Syndrome

Study into small town India and how the real changes are bubbling up rather than trickling down from the metros

Bollywood PredictameterForecasting the success of Hindi movies before they were released – with over 80% success rate each year

India vs

Bharat

Insights into the old and new

India and implications for

marketers trying to increase

brand penetration

Finance

TelecomMedia FMCG

Durables Retail Fashion

Technology

Areas of Expertise

People At Marketing Unplugged

Suman Srivastava Ex CEO of Euro RSCG India Ex Chief Strategy Officer for Euro RSCG Asia Pacific

Saloni SinghEx Brand Planning Director, LoweEx Idea Lead, Euro RSCG India

Saad KhanEx Vice President Planning, Euro RSCGEx Lowe, Leo Burnett

www.MarketingUnplugged.in