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Luis Rasquilha, Managing Partner/Senior Vice President at AYR Consulting Trends & Innovation “Social Media Trends in the next 2.0 Generation Business World”. Sinopse: Web and Media World are growing with new perspectives and redefining management. New concepts are emerging from a worldwide media society developing new trends and new business model approaches which are a trendy influence. The new media society on people conversations changes the spot and the perspective on this mediatised world. The 2.0 generation is the new future management concept. Join us at the future and see what the new trend perspectives on this issue are.
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Social Media Trends in the next 2.0 Generation Business World
Luis RasquilhaManaging Partner/Senior Vice-President
10 Novembro 2009
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Give me Interactive KicksGive me Interactive Kicks
Computer Game GenerationComputer Game Generation
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2. Sartorialist vs Stitshby Kees Elands, The Netherlands
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In the UK, MSNMessenger has more
19 – 49 year oldmonthly users than
the 18 – 49 readershipof Company, Cosmo,
Marie Claire andGlamour combined!
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Over a third of 16 – 30year olds in the UK nowgive out their InstantMessaging details ratherthan their phone numberto someone they want tocontact them again.(MSN Research 2003)
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Studentswould more
willingly changetheir bank account
than their IMaccount
Continental Research
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The power of BloggingThe power of Blogging
Computer Game GenerationComputer Game Generation
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““It began with conversations. Then we got into It began with conversations. Then we got into broadcastbroadcast media. Now we are going back to conversations.media. Now we are going back to conversations. It’s a full circle.”It’s a full circle.”
““It’s the first technology to enable a simple It’s the first technology to enable a simple conversationconversation to go instantly global. It’s the first to decentralizeto go instantly global. It’s the first to decentralize corporate communications.”corporate communications.”
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Markets are Markets are conversationsconversations
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Old Rule: businesses that determine what Old Rule: businesses that determine what customers customers need and then manipulate demand to meet their need and then manipulate demand to meet their offerings.offerings.
New Rule: networks of customers and producersNew Rule: networks of customers and producerswho jointly create value.who jointly create value.
This is the shift in the early part of the 21This is the shift in the early part of the 21stst century.century.
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The immutable, standalone Web site is The immutable, standalone Web site is dead.dead.
Say hello to a Web that increasingly looks Say hello to a Web that increasingly looks like a library full of chatty components that like a library full of chatty components that
interact and talk to one another.interact and talk to one another.
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2. Carrotmobby Guillermo Boces, Buenos Aires
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Web 2.0 Empowers The Better World.
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7. Knitting Net Grannies. By Joris de van der Schueren, best contribution from the 'Redevco Cool Retail Hunt'
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‘Today, when you lose a customer, you don’t lose just that customer, you risk losing that customer’s friends. And thanks to the internet and blogs and consumer rate-and-review services, your customer have lots and lots of friends all around the world.’
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Download da Apresentação
Articles & Contentswww.ayr-consulting.com
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Contacts:
Mobile: (+351) 93 970 10 50
e-mail : luis.rasquilha@ayr-consulting.com
SKYPE: lrasquilha
LinkedIn Profile: http://www.linkedin.com/in/lrasquilha
Twitter URL: http://twitter.com/Lrasquilha
Facebook: http://www.facebook.com/lrasquilha
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