How to use Flickr for PR and Marketing

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Learn to use Flickr to propel your media relations, content marketing and community relations programs. The platform is a very useful tool for the savvy communicator who wants to share ideas within a community and grow influence beyond it. View the full screencast at http://www.ibrandphoto.com/blog/flickr.

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How to use Flickr forPR & Marketing

iBrandPhoto.com/SmartPicturesSell

Lynford Morton

iBrandPhoto.com/SmartPicturesSell

iBrandPhoto.com/SmartPicturesSell

Photography dr iven publ ic relat ions & market ing for business communicators

How to use Flickr forPR & Marketing

iBrandPhoto.com/SmartPicturesSell

What is Flickr?

iBrandPhoto.com/SmartPicturesSell

Why Flickr?

iBrandPhoto.com/SmartPicturesSell

How to use Flickr forPR & Marketing

iBrandPhoto.com/SmartPicturesSell

Examples of Flickr forPR & Marketing

iBrandPhoto.com/SmartPicturesSell

What is Flickr?

Photo hosting & sharing iBrandPhoto.com/SmartPicturesSell

Used by photo enthusiasts

iBrandPhoto.com/SmartPicturesSell

Opportunities for brands

iBrandPhoto.com/SmartPicturesSell

Why Flickr?

Create a photo stream

iBrandPhoto.com/SmartPicturesSell

Organize events by sets

iBrandPhoto.com/SmartPicturesSell

Organize events by sets

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Organize into groups

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Groups make it easyto organize & curate

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Tags & keywords make it good for searches

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Tags & keywords make it good for searches

iBrandPhoto.com/SmartPicturesSell

Easy for new audiences to find you

iBrandPhoto.com/SmartPicturesSell

High resolution imagesfully downloadable

iBrandPhoto.com/SmartPicturesSell

High resolution imagesfully downloadable

iBrandPhoto.com/SmartPicturesSell

High resolution imagesfully downloadable

iBrandPhoto.com/SmartPicturesSell

Creative Commons

iBrandPhoto.com/SmartPicturesSell

Discussion platform

iBrandPhoto.com/SmartPicturesSell

Easy to share,easy to distribute

iBrandPhoto.com/SmartPicturesSell

How do you use Flickr for PR & Marketing?

Store images to distribute with news releases

iBrandPhoto.com/SmartPicturesSell

Showcase images ofmarketing products

iBrandPhoto.com/SmartPicturesSell

Share images to drivetraffic back to your site

iBrandPhoto.com/SmartPicturesSell

Create community aroundevents, curate the best

iBrandPhoto.com/SmartPicturesSell

How can you use Flickr forPR & Marketing?

iBrandPhoto.com/SmartPicturesSell

iBrandPhoto.com/SmartPicturesSell

iBrandPhoto.com/SmartPicturesSell

CONTACT MELynford Mortonlyn@ibrandphoto.comTwitter @ibrandphotowww.ibrandphoto.com