Millie, Emily, Regina.COLOUR BUG.

Gap in the market

Our product

Brand values and mission statement

Pricing and placement

Questions and hand outs

WELCOME!

Phones.

Accessories.

New technology.

Phone case.

THE GAP IN THE MARKET

Does your phone battery not hold all day?

Charging battery.

Colour changing case.

COLOUR BUG PHONE CASE

THE DESIGNS

Male

Female

‘New and improved the colorful, charging phone case aims to protect and perfect the

look and usage of your phone.’

Brand valuesQuality

Value

Creativity

BRAND VALUES AND MISSION STATEMENT

Pricing.Price Skimming- higher price on release. It will eventually drop.

Launch date price £25 Drop to £20

Placement.T-mobileSamsung

Carphone WarehouseTescoAsda

SainsburysPlay.com

PRICE POINTS AND PLACEMENT

Would you purchase our product, if so how much would you pay for it?

Do you like the idea of a colour changing case? If so have we targeted the male/female version well?

Do you like the name and logo of our product?

If you could change any aspect of our product what would it be?

Do you think there is a place in the market for our product?

Any questions?

QUESTIONS AND DISCUSSION

THANK YOU!