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A brand element is defined as visually or verbally distinct information that identifies and
differentiates a product or service
Marketing Activities
Process of aligning an organization around a brand
A brand community is a specialized community of consumers and employees whose identification and
activities focus around the brand
Measuring
Brand Equity
Marketers Constantly trying to improve the products,
services and marketing to convey what does the brand
represent, what core benefits
it gives and what makes it superior
Breathing new life into the brand in response to changing customer
tastes and preferences or in response to
emergence of new technologies
Manodhar Allu National Institute of Technology, Jamshedpur.
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