20

How is brand equity built,measured and managed

Embed Size (px)

Citation preview

Page 1: How is brand equity built,measured and managed
Page 2: How is brand equity built,measured and managed
Page 3: How is brand equity built,measured and managed
Page 4: How is brand equity built,measured and managed

A brand element is defined as visually or verbally distinct information that identifies and

differentiates a product or service

Page 5: How is brand equity built,measured and managed
Page 6: How is brand equity built,measured and managed
Page 7: How is brand equity built,measured and managed

Marketing Activities

Page 8: How is brand equity built,measured and managed
Page 9: How is brand equity built,measured and managed
Page 10: How is brand equity built,measured and managed

Process of aligning an organization around a brand

Page 11: How is brand equity built,measured and managed
Page 12: How is brand equity built,measured and managed

A brand community is a specialized community of consumers and employees whose identification and

activities focus around the brand

Page 13: How is brand equity built,measured and managed

Measuring

Brand Equity

Page 14: How is brand equity built,measured and managed
Page 15: How is brand equity built,measured and managed
Page 16: How is brand equity built,measured and managed
Page 17: How is brand equity built,measured and managed

Marketers Constantly trying to improve the products,

services and marketing to convey what does the brand

represent, what core benefits

it gives and what makes it superior

Page 18: How is brand equity built,measured and managed
Page 19: How is brand equity built,measured and managed

Breathing new life into the brand in response to changing customer

tastes and preferences or in response to

emergence of new technologies

Page 20: How is brand equity built,measured and managed

Manodhar Allu National Institute of Technology, Jamshedpur.