Get focused social media for business 101 may presentation

1clodagh@getfocusedconsulting.com.au

A Get Focused WebinarSocial Media for Business 101

Clodagh S.HigginsInbound Marketing & Social Media Strategist

May 2010

Get Focused Consulting Pty Ltd

We connect you and your organisation with the people you want to reach, online!

http://www.getfocusedconsulting.com.au

So what is Social Media and why should I care?

Social Media is an “umbrella term that defines the various activities that integrate technology,Social interaction and the construction of words,Pictures, videos and audio”*

*according to wikipedia

2/3’s of the global internet population visit social platforms

why you should care is because . . .

Visiting social sites is now the 4th most popularonline activity – ahead of personal email.

Social Media is like Word of Mouth – except on Steroids - word spreads to many people – very quickly

This simple premise is to create two – way communication between you, your company, your existing clients and your potential clients.

Traditional Marketing

How are we tuning out these messages?

Think . . . Attract not Force

Inbound Education – Learning about your industry and other industries

Outbound Education – Teaching your prospective clients about new topics

Creating connections with industry peersCustomer Experience – Positive Conversations

and Negative FeedbackCompetitions - Offering special promotions to

Social Media Followers

How can Social Media be useful in your Business.

Specials – Giving Social Media followers discounts on products or services

Recruitment – Finding Talent for your companyPublic Relations – Self Promotion and handling

negative PRMarket Research – Before you launch new products /

services Inbound Marketing – Attracting new clients to your

website/business

Why is Google important for your online marketing efforts to be successful?

65% of Australians go to google and search for products and services

You need to make it easy for those people to find your business online.

Google’s Mission . . . . . . . . Is to organize the world’s information and make it universally accessible and useful.

Is your website and search strategy:-

1. Accessible? 2. Valuable? 3. Well Organised?

What is SEO ? Search Engine Optimisation

This is the process of improving ranking in search engine results for your website by ensuring all the keywords that are being searched for by people are appearing on your site and helping your business to be found more easily.

Mostly people type in problems and you have the solution.

For example Customer “professional plumber north shore”

Business “we provide quick repairs to your taps on the north shore with a smile”

What is a blog?

A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog.

So I need to email my blog out to my database, right?

No Share by using RSS feeds

RSS feeder (Really simple syndication) – this is a family of web based feed formats that are used to publish frequently updated works such as video, news, blog entries and audio podcasts.

A great blog in Action

Interesting information,

company insight

1st on Google Search results (for their company name) working on higher ranking for general related searches

Profiling different channels

A blog with latest news

utilising different

mediums (e.g. video)

Action Do a search for blogs in your industry http://blogsearch.google.com/Write down what you like about them and what you

could do better.Get your web designer to set up a blog with RSS Feed

on your website.

What is Linkedin?

Linkedin is the world’s largest professional network with over 65 million members and growing rapidly.

http://www.linkedin.com

How can LinkedIn grow your business?

Action

Create a LinkedIn Account for yourself

Then go to the Questions section and answer some of the queries that are there which relate to your business.

What is Twitter? http://www.twitter.com

• Twitter is a free social networking and micro-blogging service that allows users to send/upload messages known as ‘tweets’ – text-based posts only allowing 140 characters to be displayed on a profile.

Café Doubles Clientele & increases Profits within months with Twitter

Using WifiTwitter EliteTweet UpsOnline ordering

Action

Open a Twitter account

Find out whole the major twitter players are in your industry and follow them

What is Facebook?http://www.facebook.com

. . is a free social networking website launched in 2004 and today has more than 400 million active users. Individuals or businesses can create a profile and join networks that are organised by city, workplace or educational institutions and then they can start adding friends and send messages.

12,000 fans (now likes) in 2 monthsResulting in double online sales

Action

Open a Facebook Account and create a page for your business

What is YouTube?http://www.youtube.com

YouTube is a video sharing website on which users can upload and share videos

It is now the largest search engine in the world meaning now people go to you tube to see videos about things they are looking for instead of reading text.

YouTube

It’s like having your own tv station for your business

Over 100,000,000 videos watched on YouTube every day !

My Business TV

Example for Personal Trainers . . . Create your own video

Get on the front page of Google !

Action

Open a free google account and create your own You Tube Channel for your business.

Rule #1 – Listen Action - Set up Google alerts –

www.google.com/alerts Tweet Deck – create searches and listsSocial Mentions – were are your tribes?RSS Subscriptions (in Google Reader)

Basic Rules of an effective Social Media Strategy

Rule # 2 – EngageAction - Answer Questions on LinkedinPost valuable comments on relevant blogsAsk questions on your blog Search for conversations about your industry on

TwitterLook at competitors videos on You Tube

Rule # 3 – MeasureAction - Set up Google Analytics on your websiteAnalyse Sentiment – www.socialmention.comReturn on Influence NOT Return on InvestmentRe-Tweets – What topics are hotConversions – They should be going up!

Action Summary ListBlogDo a search for blogs in your industry http://blogsearch.google.com/Write down what you like about them and what you could do better.Get your web designer to set up a blog with RSS Feed on your website.

LinkedinCreate a LinkedIn Account for yourself Then go to the Questions section and answer some of the queries that are

there which relate to your business.http://www.linkedin.com

Action Summary ListTwitterOpen a Twitter account for you Find out whole the major twitter players are in your industry and follow themhttp://www.twitter.com

FacebookOpen a Facebook Account and create a page for your businesshttp://www.facebook.com

You TubeOpen a free google account and create your own You Tube Channel for your

business.http://www.youtube.com

Additional Actions in Creating your Social Media Strategy

Rule #3 – Measure Sentiment – www.socialmention.comReturn on Influence Re-TweetsConversions

Bringing it all together . . . Simply!

Your Blog

Small Business Owners Who Successfully Use Social Media

1. Commit weekly resources of time and budget.

2. Understand that social media activity will have an impact on business results.

3. Regularly generate content using blogs, Twitter, Face book or other social platforms.

4. Don’t try to do use every platform, instead focusing time and resources on the social media channels that drive the best results for their business.

5. Use social media to drive participation in offline events.

Small Business Owners Who Successfully Use Social Media

6. Set clear expectations for customers regarding frequency and types of social media interactions their company is willing to provide.

7. Leverage social media to position their company as an industry expert.

8. Provide clear calls-to-action and opportunities to generate leads.

9. Use information and data from social media to drive overall business strategy.

10. Balance paid and organic search engine traffic.

Have the knowledge, time and resources to do this yourself? Great !

If not . . .Hire or outsource a specialist and get your

Online Social Media Strategy happening today!

Social Media is a journey, not a destination, enjoy what becomes of your participation.

Special Thank you to . . . Hubspot

SlideshareGoogleEd Dale

For making this presentation possible

See you Online !

Get focused social media for business 101 may presentation

Business

Python 101++: Let's Get Down to Business!

Linked in 101 Part I: Let's Get Connected

GET ON YOUR WAY TO EARNING A 6 FIGURE INCOME Star Diamond in 60 Days Week 1 : GET FIRED UP, GET FOCUSED, GET BETTER

Collaborize Classroom 101: Get Started Fast

Fundraising 101. Welcome! We’ll get started soon

#UKHUG 2016: Growth Driven Design - Get Focused

Get focused online marketing for business 101 for may 2011

Clodagh Higgins | Get Focused for WISE July 2010

101 Get-Lean Workouts and Strategies

Get Focused Social Media for business 101 for over 45 Entrepreneurs Mentoring program northern beaches nov 2010

How To Take Action, Stay Focused and Get Motivated

Video Marketing 101 (How to get started)

Get your message out blogging 101 3.8.14

Move your brain: Get focused!

How to get to College! 101

Daylilies 101 How to get hooked on daylilies Or…

Social Media 101: Tips to get started

101 Tips to Get a Skinny Body

Get to know the area surrounding, PACIFICA 101...101 PACIFICA Irvine, California 101 PACIFICA Get to know the area surrounding, • High-image Class “A” office building • Above

Get media coverage for startups - Newsjacking 101