First part of three presentations with @laroo and @helencrozier - Explore, Engage and Enjoy Social Media for business today - presented on the 27th of July 2010 in Mosman, Australia.
Slide 1
[email protected] Media . . . Digital
Media ExplorebyClodagh S.HigginsInbound Marketing & Social
Media Strategist
[email protected] are we all at
online?
[email protected] Focused Consulting Pty
LtdWe connect you and your organisation with the people you want to
reach, online!http://www.getfocusedconsulting.com.au
[email protected] bit about me . . .
[email protected] me . . . .Email -
[email protected] - clodaghshigginsTwitter -
@clodaghhigginsLinkedin -
http://au.linkedin.com/in/clodaghhigginsPhone - 0416 817 473No
Voicemail
[email protected] what is Social Media and
why should I embrace it?Social Media is an umbrella term that
defines the various activities that integrate technology,Social
interaction and the construction of words,Pictures, videos and
audio**according to wikipedia
[email protected]/3s of the global internet
population visit social platforms why you should care is because .
. .
[email protected] social sites is now
the 4th most popularonline activity ahead of personal email.
[email protected] Social Media is like Word of
Mouth except on Steroids - word spreads to many people very
quickly
[email protected] simple premise is to
create two way communication between you, your company, your
existing clients and your potential clients.
[email protected] Marketing
[email protected] are we tuning out these
messages?
[email protected] . . . Attract not
Force
[email protected] Education Learning
about your industry and other industriesOutbound Education Teaching
your prospective clients about new topicsCreating connections with
industry peersCustomer Experience Positive Conversations and
Negative FeedbackCompetitions - Offering special promotions to
Social Media FollowersHow can Social Media be useful in your
Business.
[email protected] can Social Media be
useful in your Business.Specials Giving Social Media followers
discounts on products or servicesRecruitment Finding Talent for
your companyPublic Relations Self Promotion and handling negative
PRMarket Research Before you launch new products / services Inbound
Marketing Attracting new clients to your website/business
[email protected] Negative
Comments
Embrace them . . . Offline
[email protected] Relationship150
[email protected] would be the ideal
outcome you would like to achieve as a direct result of
implementing your social media strategy?
Write these down . . . 2 - 3 maximum.
Objectives . . .
[email protected] is Google important for
your online marketing efforts to be successful?65% of Australians
go to google for online searches when they want more information
about products and servicesMake it easy for those people to find
your business online.
[email protected] Good, the Bad . . . and
the Ugly !
The last thing you write could be the first thing somebody reads
!Hey Hey back on the TV . . . Twitter.
Remember . . . Context especially Sarcasim.
[email protected]
[email protected]
[email protected] . . .?
[email protected] . . . Dont Bark !
[email protected] is a blog?A blog is a
website in which items are posted on a regular basis and displayed
in reverse chronological order. The term blog is a shortened form
of weblog.
[email protected]
[email protected] great blog in
ActionInteresting information, company insight1st on Google Search
results (for their company name) working on higher ranking for
general related searchesProfiling different channelsA blog with
latest news utilising different mediums (e.g. video)
[email protected] Tips for Successful
Blogging* Talk, dont sell
Post often and be interesting
Write on issues you know and care about
Blogging saves money but costs time
You get smarter by listening to what people tell you*From the
Naked Conversation
[email protected] How to start . . .Do a
search for blogs in your industry
http://blogsearch.google.com/Write down what you like about them
and what you could do better.Get your web designer to set up a blog
with RSS Feed on your website.
[email protected] is Twitter?
http://www.twitter.comTwitter is a free social networking and
micro-blogging service that allows users to send/upload messages
known as tweets text-based posts only allowing 140 characters to be
displayed on a profile.
[email protected]
[email protected] Doubles Clientele &
increases Profits within months with TwitterUsing WifiTwitter
EliteTweet UpsOnline ordering
[email protected] 20 Actors Social
Media for 6 weeks
[email protected] to start . . . Open a
Twitter account
Find out whole the major twitter players are in your industry
and follow them
[email protected] is
YouTube?http://www.youtube.com
YouTube is a video sharing website on which users can upload and
share videos
It is now the largest search engine in the world meaning now
people go to you tube to see videos about things they are looking
for instead of reading text.
[email protected] like having your
own tv station for your business
Over 100,000,000 videos watched on YouTube every day !My
Business TV
[email protected] for Personal Trainers
. . . Create your own videoGet on the front page of Google !
[email protected]
Open a free google account and create your own You Tube Channel
for your business.
[email protected] #1 Listen Action - Set
up Google alerts www.google.com/alerts Tweet Deck create searches
and listsSocial Mentions were are your tribes?RSS Subscriptions (in
Google Reader)Basic Rules of an effective Social Media Strategy
[email protected] # 2 EngageAction -
Answer Questions on TwitterPost valuable comments on relevant
blogsAsk questions on your blog Search for conversations about your
industry on TwitterLook at competitors videos on You TubeBasic
Rules of an effective Social Media Strategy
[email protected] # 3 MeasureAction - Set
up Google Analytics on your websiteAnalyse Sentiment
www.socialmention.comReturn on Influence NOT Return on
InvestmentRe-Tweets What topics are hotConversions They should be
going up!Basic Rules of an effective Social Media Strategy
[email protected] Actions in
Creating your Social Media StrategyRule #3 Measure Sentiment
www.socialmention.comReturn on Influence Re-TweetsConversions
[email protected] it all together . .
. Simply!Your Blog
[email protected] Business Owners Who
Successfully Use Social Media1. Commit weekly resources of time and
budget.
2. Understand that social media activity will have an impact on
business results.
3. Regularly generate content using blogs, Twitter, Face book or
other social platforms.
4. Dont try to do use every platform, instead focusing time and
resources on the social media channels that drive the best results
for their business.
5. Use social media to drive participation in offline
events.
[email protected] Business Owners Who
Successfully Use Social Media6. Set clear expectations for
customers regarding frequency and types of social media
interactions their company is willing to provide.
7. Leverage social media to position their company as an
industry expert.
8. Provide clear calls-to-action and opportunities to generate
leads.
9. Use information and data from social media to drive overall
business strategy.
10. Balance paid and organic search engine traffic.
[email protected] the knowledge, time and
resources to do this yourself? Great ! If not . . .Hire or
outsource a specialist and get your Online Social Media Strategy
happening today!
[email protected] Media is a journey,
not a destination, enjoy what becomes of your participation.
[email protected] Thank you to . . .
HubspotSlideshareGoogleEd DaleFor making this presentation
possible
[email protected] you Online !
Authoring a blog, maintaining it or adding an article to an
existing blog is called blogging. Individual articles are called
blog posts, posts or entries. A person who posts these entries is
called a blogger. A blog comprises of text, images, videos and
links to other web pages. Generally blogs use a conversational
style of documentation. Often they focus on an area of interest.
Because the information in a blog is updated regularly when google
sees that new content is being posted on your website it views this
as more favourable than other sites which are not maintained often
and so you can improve your rankings and get found more easily by
your potential clientsUsers, can set up a profile and update their
status using Tweets and the users subscribers or followers will be
informed of the tweet. The user can also become a follower of other
users by finding their profile and clicking on follow. Depending on
privacy settings, a user can restrict tweet deliveries to certain
followers such as their network of friends. Other features include
uploading photos from mobile, sending private message and more.
