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Overview of the importance of embracing Social Media into your business, with examples of companies what have made it work for them, including actions you can do today to start your Successful Social Media Strategy today !
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A Get Focused WebinarSocial Media for Business 101
by
Clodagh S.HigginsInbound Marketing & Social Media Strategist
May 2010
Get Focused Consulting Pty Ltd
We connect you and your organisation with the people you want to reach, online!
http://www.getfocusedconsulting.com.au
So what is Social Media and why should I care?
Social Media is an “umbrella term that defines the various activities that integrate technology,Social interaction and the construction of words,Pictures, videos and audio”*
*according to wikipedia
2/3’s of the global internet population visit social platforms
why you should care is because . . .
Visiting social sites is now the 4th most popularonline activity – ahead of personal email.
Social Media is like Word of Mouth – except on Steroids - word spreads to many people – very quickly
This simple premise is to create two – way communication between you, your company, your existing clients and your potential clients.
Inbound Education – Learning about your industry and other industries
Outbound Education – Teaching your prospective clients about new topics
Creating connections with industry peersCustomer Experience – Positive Conversations
and Negative FeedbackCompetitions - Offering special promotions to
Social Media Followers
How can Social Media be useful in your Business.
How can Social Media be useful in your Business.
Specials – Giving Social Media followers discounts on products or services
Recruitment – Finding Talent for your companyPublic Relations – Self Promotion and handling
negative PRMarket Research – Before you launch new products /
services Inbound Marketing – Attracting new clients to your
website/business
Why is Google important for your online marketing efforts to be successful?
65% of Australians go to google and search for products and services
You need to make it easy for those people to find your business online.
Google’s Mission . . . . . . . . Is to organize the world’s information and make it universally accessible and useful.
Is your website and search strategy:-
1. Accessible? 2. Valuable? 3. Well Organised?
What is SEO ? Search Engine Optimisation
This is the process of improving ranking in search engine results for your website by ensuring all the keywords that are being searched for by people are appearing on your site and helping your business to be found more easily.
Mostly people type in problems and you have the solution.
For example Customer “professional plumber north shore”
Business “we provide quick repairs to your taps on the north shore with a smile”
What is a blog?
A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog.
So I need to email my blog out to my database, right?
No Share by using RSS feeds
RSS feeder (Really simple syndication) – this is a family of web based feed formats that are used to publish frequently updated works such as video, news, blog entries and audio podcasts.
A great blog in Action
22
Interesting information,
company insight
1st on Google Search results (for their company name) working on higher ranking for general related searches
Profiling different channels
A blog with latest news
utilising different
mediums (e.g. video)
Action Do a search for blogs in your industry http://blogsearch.google.com/Write down what you like about them and what you
could do better.Get your web designer to set up a blog with RSS Feed
on your website.
What is Linkedin?
Linkedin is the world’s largest professional network with over 65 million members and growing rapidly.
http://www.linkedin.com
Action
Create a LinkedIn Account for yourself
Then go to the Questions section and answer some of the queries that are there which relate to your business.
What is Twitter? http://www.twitter.com
• Twitter is a free social networking and micro-blogging service that allows users to send/upload messages known as ‘tweets’ – text-based posts only allowing 140 characters to be displayed on a profile.
Café Doubles Clientele & increases Profits within months with Twitter
Using WifiTwitter EliteTweet UpsOnline ordering
Action
Open a Twitter account
Find out whole the major twitter players are in your industry and follow them
What is Facebook?http://www.facebook.com
. . is a free social networking website launched in 2004 and today has more than 400 million active users. Individuals or businesses can create a profile and join networks that are organised by city, workplace or educational institutions and then they can start adding friends and send messages.
What is YouTube?http://www.youtube.com
YouTube is a video sharing website on which users can upload and share videos
It is now the largest search engine in the world meaning now people go to you tube to see videos about things they are looking for instead of reading text.
YouTube
It’s like having your own tv station for your business
Over 100,000,000 videos watched on YouTube every day !
My Business TV
Example for Personal Trainers . . . Create your own video
Get on the front page of Google !
Action
Open a free google account and create your own You Tube Channel for your business.
Rule #1 – Listen Action - Set up Google alerts –
www.google.com/alerts Tweet Deck – create searches and listsSocial Mentions – were are your tribes?RSS Subscriptions (in Google Reader)
Basic Rules of an effective Social Media Strategy
Rule # 2 – EngageAction - Answer Questions on LinkedinPost valuable comments on relevant blogsAsk questions on your blog Search for conversations about your industry on
TwitterLook at competitors videos on You Tube
Basic Rules of an effective Social Media Strategy
Rule # 3 – MeasureAction - Set up Google Analytics on your websiteAnalyse Sentiment – www.socialmention.comReturn on Influence NOT Return on InvestmentRe-Tweets – What topics are hotConversions – They should be going up!
Basic Rules of an effective Social Media Strategy
Action Summary ListBlogDo a search for blogs in your industry http://blogsearch.google.com/Write down what you like about them and what you could do better.Get your web designer to set up a blog with RSS Feed on your website.
LinkedinCreate a LinkedIn Account for yourself Then go to the Questions section and answer some of the queries that are
there which relate to your business.http://www.linkedin.com
Action Summary ListTwitterOpen a Twitter account for you Find out whole the major twitter players are in your industry and follow themhttp://www.twitter.com
FacebookOpen a Facebook Account and create a page for your businesshttp://www.facebook.com
You TubeOpen a free google account and create your own You Tube Channel for your
business.http://www.youtube.com
Additional Actions in Creating your Social Media Strategy
Rule #3 – Measure Sentiment – www.socialmention.comReturn on Influence Re-TweetsConversions
Small Business Owners Who Successfully Use Social Media
1. Commit weekly resources of time and budget.
2. Understand that social media activity will have an impact on business results.
3. Regularly generate content using blogs, Twitter, Face book or other social platforms.
4. Don’t try to do use every platform, instead focusing time and resources on the social media channels that drive the best results for their business.
5. Use social media to drive participation in offline events.
Small Business Owners Who Successfully Use Social Media
6. Set clear expectations for customers regarding frequency and types of social media interactions their company is willing to provide.
7. Leverage social media to position their company as an industry expert.
8. Provide clear calls-to-action and opportunities to generate leads.
9. Use information and data from social media to drive overall business strategy.
10. Balance paid and organic search engine traffic.
Have the knowledge, time and resources to do this yourself? Great !
If not . . .Hire or outsource a specialist and get your
Online Social Media Strategy happening today!
Social Media is a journey, not a destination, enjoy what becomes of your participation.
Special Thank you to . . . Hubspot
SlideshareGoogleEd Dale
For making this presentation possible
